Brand Growth Lead: Launches, Campaigns & Creators

Pets + People; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Pets + People in New York seeks a Senior Marketing Manager to shape brand strategy across its portfolio, own brands end to end, and drive campaigns that launch products and boost sales.

You will lead content, creator programs, and multichannel campaigns, translating consumer insights into compelling product stories and retailer-ready materials. Strong collaboration with product, design, and sales is essential.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of consumer brand marketing experience (retail or B2B partner marketing a plus).
• 3+ years running creator/influencer campaigns with measurable sales impact.
• Hands-on experience with CTV and digital video ads with proven sales results.
• Familiarity with paid media metrics and optimization (ROAS, CPA, CTR).
• Experience owning brands or product lines through launches and extensions.

Responsibilities

• Develop brand and category strategy for portfolio, including market opportunity and roadmaps.
• Own portfolio brands’ strategy, marketing plans, and performance.
• Create content and campaigns for new product launches and extensions.
• Analyze consumer insights and category data to identify opportunities.
• Translate insights into product positioning and compelling stories.
• Build sell-in materials and retailer pitches with data-driven storytelling.
• Partner with sales to support retailer presentations and category reviews.
• Plan and manage creator and influencer campaigns (gifting, paid, affiliate).
• Source and manage creators, briefs, contracts, content approvals.
• Plan, run, and optimize CTV and digital video ads to drive sales and traffic.
• Set campaign objectives, budgets, audiences, and testing plans; manage partners.
• Report on ROI and use results to refine future campaigns.
• Lead development of creative briefs, messaging, and assets; manage creative process.
• Repurpose content across retailer pages, Amazon, social, and sales materials.
• Collaborate across teams to ensure brand consistency and licensor guidelines.
• Support trade shows and coordinate related activities.
• Monitor brand performance and provide ad hoc reporting.
• Mentor and develop other marketing team members.

Skills

Brand marketing

Influencer campaigns

Content strategy

Cross-functional collaboration

Data storytelling

Mentoring

Leadership

Project management

Education

Bachelor's degree in marketing

Tools

Upfluence

Grin

Aspire

Job description

Pets + People in New York seeks a Senior Marketing Manager to shape brand strategy across its portfolio, own brands end to end, and drive campaigns that launch products and boost sales.

You will lead content, creator programs, and multichannel campaigns, translating consumer insights into compelling product stories and retailer-ready materials. Strong collaboration with product, design, and sales is essential.