Brand Growth Lead — City Design & Partnerships

The Design Rules Company; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Gold-tier health insurance

Transit subsidy

Domestic and international travel

Unlimited PTO

Job summary

The Design Rules Company in New York is seeking a hybrid Brand Strategy, Growth, and Partnerships lead to shape how the brand grows across social platforms, partnerships, paid media, email, retail, PR, and community initiatives. You will operate with high autonomy in an early-stage creative environment.

The role emphasizes strategic positioning and execution, building interconnected communications that cohesively drive the brand forward.

Qualifications

• Experience building cohesive marketing systems.
• Strong instincts for brand positioning and internet culture.
• Ability to balance creative direction with execution.

Responsibilities

• Shape overall communications and marketing strategy across channels.
• Oversee launches, campaigns, and brand initiatives across social, email, SMS, partnerships, and web.
• Manage paid advertising efforts and improve performance through testing.
• Identify and develop partnerships with creators, ambassadors, retailers, and cultural orgs.
• Source event opportunities, pop-ups, and community activations aligned with the brand.
• Help optimize the digital experience and customer journey with the creative team.
• Develop email and SMS strategy including newsletters and lifecycle marketing.
• Collaborate with Social and Creative Associates to maintain cross-touchpoint cohesion.

Skills

Independent working

Marketing systems

Brand positioning

Social platforms

Partnerships

Communication

Job description

The Design Rules Company in New York is seeking a hybrid Brand Strategy, Growth, and Partnerships lead to shape how the brand grows across social platforms, partnerships, paid media, email, retail, PR, and community initiatives. You will operate with high autonomy in an early-stage creative environment.

The role emphasizes strategic positioning and execution, building interconnected communications that cohesively drive the brand forward.