Global Campaigns & Experiences Lead

K18 Hair; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

K18 Hair in New York City seeks a senior leader to translate global brand strategy into breakthrough campaigns and 360 GTM plans, uniting internal teams, agencies and markets around a single consumer story.

You will orchestrate experiences, partnerships and cultural activations, drive campaigns end-to-end, and oversee scalable toolkits that empower local execution across paid, earned, owned, social, retail and pro channels.

Qualifications

• 12+ years of experience across brand marketing, integrated campaigns, partnerships and experiential.
• Proven track record delivering breakthrough global 360 campaigns.
• Strong creative and cultural judgment with ability to translate strategy into consumer ideas.

Responsibilities

• Translate brand, consumer and business priorities into global campaign strategies and briefs.
• Develop integrated 360 campaign platforms across paid, earned, owned and experiential.
• Own campaign GTM plans, timelines, toolkits and market guidance.
• Drive day-to-day campaign development across internal teams, agencies and markets.
• Ensure global consistency while enabling locally relevant execution.
• Oversee global retail and pro marketing aligning with global strategy.

Skills

Brand marketing

Integrated campaigns

Partnerships

Experiential

GTM planning

Agency leadership

Cross-functional orchestration

Job description

K18 Hair in New York City seeks a senior leader to translate global brand strategy into breakthrough campaigns and 360 GTM plans, uniting internal teams, agencies and markets around a single consumer story.

You will orchestrate experiences, partnerships and cultural activations, drive campaigns end-to-end, and oversee scalable toolkits that empower local execution across paid, earned, owned, social, retail and pro channels.