Brand Growth Lead - Creator & Campaigns

Pets+People Consumer Products; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Pets+People Consumer Products in New York seeks a Senior Marketing Manager to shape brand strategy across our portfolio, own a set of brands end to end, and lead content, campaigns, and creator programs that launch new products and drive sales.

You will partner with the Director of Marketing and work with product development, design, and sales to turn consumer insights into compelling product stories and retailer-ready materials. You will mentor teammates in a fast-paced environment.

Qualifications

• Bachelor's degree in marketing or related field.
• 5+ years of consumer brand marketing experience.
• 3+ years running creator/influencer campaigns with measurable sales impact.
• Hands-on experience running CTV and digital video ads with proven sales results.
• Strong analytical, communication, and cross-functional collaboration skills.

Responsibilities

• Partner with the Director of Marketing to develop brand and category strategy across the portfolio.
• Own a set of portfolio brands, including brand strategy and performance.
• Develop content and campaigns for new product launches from concept to in-market execution.
• Translate consumer insights into product positioning, messaging, and retailer-ready materials.
• Build sell-in materials (line reviews, sales decks) and collaborate with sales teams.
• Plan, launch, and optimize creator and influencer campaigns to drive sales.
• Plan, run, and optimize CTV and digital video ads across channels.
• Manage campaigns, budgets, and agency/freelance partners as needed.
• Report on ROI and use results to refine future campaigns.
• Mentor and develop other marketing team members.

Skills

Brand strategy

Creator campaigns

CTV & digital video ads

Cross-functional collaboration

Data storytelling

Leadership & mentoring

Education

Bachelor's degree in marketing

Tools

Influencer platforms (Upfluence/Grin/Aspire)

Retail data tools

Job description

Pets+People Consumer Products in New York seeks a Senior Marketing Manager to shape brand strategy across our portfolio, own a set of brands end to end, and lead content, campaigns, and creator programs that launch new products and drive sales.

You will partner with the Director of Marketing and work with product development, design, and sales to turn consumer insights into compelling product stories and retailer-ready materials. You will mentor teammates in a fast-paced environment.