Brand Growth Lead: GTM, Campaigns & Launches

Husqvarnagroup; Charlotte (NC); Vor Ort; USD 90.000 - 120.000; Vollzeit

Zusammenfassung

Husqvarnagroup in Charlotte, NC seeks a senior Marketing professional to lead omnichannel campaigns and commercialization plans for consumer products. You will translate global brand assets into local go-to-market strategies across dealer, retail, ecommerce, Pro and residential channels, coordinating with cross-functional teams and external partners.

You will craft briefs, develop product narratives, and drive campaigns from concept to execution while balancing timelines, budgets and regional

Qualifikationen

• Detail oriented and organized for effective project management.
• Proven communication skills, both written and oral.
• Proven ability to influence cross-functional and senior stakeholders in a matrixed organization.
• Travel is up to 15%.

Aufgaben

• Understand consumer segments, channels and product to drive strategy.
• Lead commercialization planning for priority product launches.
• Translate brand objectives into go-to-market plans across channels.
• Craft briefs with clear objectives and deliverables.
• Develop product narratives that differentiate the brand and support premium positioning.
• Lead cross-functional UX projects for web/app improvements and marketing workflows.
• Localize global brand strategy for North America in collaboration with global teams.
• Coordinate with agencies to extend campaigns across relevant channels.
• Provide post-campaign reporting and analysis for continuous improvement.

Kenntnisse

Detail Oriented

Cross-functional Collaboration

Communication Skills

Influence Stakeholders

Project Management

Ausbildung

Bachelor's Degree

Jobbeschreibung

Husqvarnagroup in Charlotte, NC seeks a senior Marketing professional to lead omnichannel campaigns and commercialization plans for consumer products. You will translate global brand assets into local go-to-market strategies across dealer, retail, ecommerce, Pro and residential channels, coordinating with cross-functional teams and external partners.

You will craft briefs, develop product narratives, and drive campaigns from concept to execution while balancing timelines, budgets and regional