Strategic Brand & Campaign Leader

Husqvarna Professional Products, Inc.; Charlotte (NC); On-site; USD 85,000 - 115,000; Full time

Job summary

The Brand Manager at Husqvarna Professional Products, Inc. drives the brand strategy and commercialization across product segments in collaboration with product management, Martech, creative and media.

They partner with internal teams and external agencies to develop holistic campaigns across paid and owned channels, championing consumer insights to inform programs and ensure impactful launches in North American markets.

Qualifications

• Bachelor’s degree in marketing or a related field.
• 5+ years of marketing experience, preferably consumer products.
• Excellent written and verbal communication.
• Ability to influence cross-functional stakeholders.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop brand, commercialization and campaign strategy across channels.
• Lead go-to-market planning for product launches with dealer, retail, ecommerce, Pro and residential channels.
• Create briefs based on consumer insights and channel needs.
• Collaborate with agency partners on campaigns and content.
• Provide post-campaign reporting and optimization.

Skills

Detail oriented

Strong project management

Communication skills

Cross-functional collaboration

Education

Bachelor’s Degree

Job description

The Brand Manager at Husqvarna Professional Products, Inc. drives the brand strategy and commercialization across product segments in collaboration with product management, Martech, creative and media.

They partner with internal teams and external agencies to develop holistic campaigns across paid and owned channels, championing consumer insights to inform programs and ensure impactful launches in North American markets.