Growth & GTM Marketing Manager

Simplus; Salt Lake City (UT); On-site; USD 90,000 - 150,000; Full time

Job summary

Simplus Utah Office in Salt Lake City is seeking a Marketing Manager to lead go-to-market marketing initiatives, drive demand, and increase brand awareness. The role collaborates with sales and leadership to execute integrated campaigns across digital and offline channels.

The ideal candidate blends strategic thinking with execution, experiences crafting cross-functional marketing programs, and delivering measurable business outcomes.

Qualifications

• 4-6 years of experience in GTM marketing, demand generation, or field marketing.
• Proven experience driving demand through integrated marketing campaigns and programs.
• Experience with brand positioning, messaging, and strategic marketing initiatives.
• Strong background in digital marketing, social media marketing, and content-driven campaigns.
• Experience planning and executing events, webinars, roadshows, and executive engagement programs.
• Ability to collaborate effectively with global teams, senior leadership, sales organizations, and partner ecosystems.
• Strong analytical skills with experience measuring campaign performance and marketing ROI.
• Experience managing marketing budgets and driving cost optimization across campaigns.

Responsibilities

• Develop and execute GTM marketing plans to drive demand generation, pipeline growth, and market awareness.
• Support brand positioning and messaging initiatives to strengthen Simplus' market presence.
• Plan and execute integrated marketing campaigns leveraging both online and offline channels.
• Drive digital marketing and social media programs to increase engagement, reach, and lead generation.
• Partner closely with Simplus and Infosys marketing teams, sales leadership, and practice leaders to align marketing strategies with business goals.
• Plan and execute sales enablement activities, including webinars, roadshows, internal communications, and campaign support materials.
• Lead participation in industry conferences, partner events, executive forums, and private client engagement events.
• Manage marketing budgets and ensure effective allocation of resources to maximize campaign ROI.
• Track, analyze, and report marketing performance metrics to leadership on a quarterly basis.
• Identify opportunities to improve campaign effectiveness and optimize marketing investments.

Skills

GTM marketing

Demand generation

Brand positioning

Digital marketing

Events & webinars

Stakeholder management

Sales enablement

Campaign analytics

Sales & marketing alignment

Tools

Salesforce

Job description

Simplus Utah Office in Salt Lake City is seeking a Marketing Manager to lead go-to-market marketing initiatives, drive demand, and increase brand awareness. The role collaborates with sales and leadership to execute integrated campaigns across digital and offline channels.

The ideal candidate blends strategic thinking with execution, experiences crafting cross-functional marketing programs, and delivering measurable business outcomes.