Brand Strategy Lead for Growth & Launch Campaigns

Husqvarna Group; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Husqvarna Group in Charlotte, NC is seeking a Brand Manager to advance brand strategy and marketing objectives across product segments. You will collaborate with product management, Martech, creative and media to coordinate activation plans and work with internal and external agencies on campaigns across paid and owned channels.

The role centers on consumer insights, go‑to‑market planning, clear product narratives and cross‑functional UX projects.

Qualifications

• 5+ years marketing experience (preferably in marketing for consumer products).
• Detail Oriented and Organized for effective project management.
• Strong management skills with ability to balance priorities and timelines.
• Proven communication skills, both written and oral.
• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans.
• Travel is up to 15%

Responsibilities

• Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategy.
• Lead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
• Ability to craft a well-written brief founded on channel and user insights with clear objectives and deliverables.
• Develop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.
• Lead cross-functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.
• Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)
• Partner with global marketing teams to localize brand strategy, campaign assets and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.
• Partner with multi-agencypartners to bring ideas to life and extend campaign across relevant channels on time and on budget
• Provides trade show support across product lines for key messaging, on site presence, and content support
• Lead photography shot lists, prop guides and scheduling
• Partner with outside agencies and cross-functionally on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail), Claims & Packaging, Consumer Research and Paid & Earned Media Strategy & Performance
• Support B2B, B2C and Ecommerce business in retailer expansion initiatives, sku management, promotional calendar and content development
• Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts
• Work closely with product managers and lead commercialization process of pro and residential products and accessories
• Work closely with PR team on influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunities

Education

Bachelor’s Degree

Job description

Husqvarna Group in Charlotte, NC is seeking a Brand Manager to advance brand strategy and marketing objectives across product segments. You will collaborate with product management, Martech, creative and media to coordinate activation plans and work with internal and external agencies on campaigns across paid and owned channels.

The role centers on consumer insights, go‑to‑market planning, clear product narratives and cross‑functional UX projects.