Brand Growth Lead — Beverages (CPG/RTD)

Content Creators; Miami Beach (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Grupo Mariposa seeks a brand-driven marketer to own the growth and profitability of its beverage portfolio with an entrepreneurial, hands-on mindset. You will leverage consumer and market insights to identify opportunities, execute brand and commercial initiatives, and strengthen brand equity.

You will collaborate across Sales, Trade Marketing, Finance, and Supply Chain to ensure disciplined resource allocation and strong day-to-day execution for sustainable results.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, or related field; MBA is a plus.
• 4–6 years of brand management or marketing experience in CPG/FMCG, beverages preferred.
• Proven track record owning a brand’s P&L and delivering growth in volume, revenue, and profitability.
• Strong ability to turn consumer, shopper, and market insights into actionable brand and commercial plans.
• Hands-on experience developing and executing brand plans end to end: positioning, innovation, pricing, packaging, media, and in-store activation.
• Experience working closely with Sales, Trade Marketing, Finance, Supply Chain, and agencies to bring initiatives to market.
• Solid financial and analytical skills: budgeting, A&P allocation, ROI tracking, and business reviews.
• Entrepreneurial, scrappy mindset, comfortable working with lean resources in a fast-paced, growing brand.
• Experience with retail and e-commerce channels (grocery, convenience, club, Amazon/DTC) is a plus.
• Excellent communication and storytelling skills to influence internal and external stakeholders.
• Fluent English; Spanish is a plus.

Responsibilities

• Own and drive the brand's growth and profitability with an entrepreneurial and hands-on mindset.
• Leverage consumer and market insights to identify opportunities, execute brand and commercial initiatives.
• Strengthen brand equity and ensure effective cross-functional collaboration and disciplined resource allocation.
• Deliver sustainable business results through strong day-to-day execution.

Skills

Brand management

P&L ownership

Consumer insights

Cross-functional collaboration

Analytical budgeting

Retail & e-commerce

English fluency

Bilingual (Spanish a plus)

Education

Bachelor’s degree in Marketing/Business/Economics

Tools

Nielsen/Circana

SPINS

ROI tracking tools

Job description

Grupo Mariposa seeks a brand-driven marketer to own the growth and profitability of its beverage portfolio with an entrepreneurial, hands-on mindset. You will leverage consumer and market insights to identify opportunities, execute brand and commercial initiatives, and strengthen brand equity.

You will collaborate across Sales, Trade Marketing, Finance, and Supply Chain to ensure disciplined resource allocation and strong day-to-day execution for sustainable results.