Brand Growth Associate - Strategy, Launch & Insights

Sazerac Company; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Sazerac Company is seeking an Associate Brand Manager to drive brand growth and portfolio strategy. You will translate consumer insights into actionable plans, partner with Sales, Finance, Supply Chain, and agencies, and manage new product development from concept through launch.

The role operates at the intersection of strategy, analytics, and execution, requiring entrepreneurial flair and accountability to deliver business results.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• MBA or advanced degree preferred.

Responsibilities

• Support the development and execution of annual brand plans that strengthen brand equity and accelerate volume, revenue, and share growth.
• Monitor business performance, identify opportunities and risks, and recommend actions to achieve commercial objectives.
• Leverage consumer, customer, and market insights to uncover growth opportunities and influence strategic decision-making.
• Partner with cross-functional teams to bring innovation projects from concept through commercialization.
• Manage key stage-gate milestones, ensuring projects remain on track across timelines, budgets, and business objectives.
• Analyze post-launch performance and translate learnings into future growth opportunities.
• Lead day-to-day execution of marketing initiatives across media, shopper marketing, retail activation, and sales support.
• Develop creative briefs and collaborate with agency partners to create impactful campaigns and brand assets.
• Support sell-in strategies, customer presentations, and promotional planning that drive marketplace success.
• Forecasting, P&L management, and marketing investment decisions to maximize ROI.
• Work cross-functionally to align brand priorities with commercial, operational, and financial objectives.
• Develop data-driven recommendations to shape the future direction of the business.
• Identify opportunities before they become obvious.

Skills

Brand management

Analytics

Project management

Cross-functional collaboration

Communication

Marketing strategy

Adaptability

Education

Bachelor's degree in Business/Marketing/Communications

MBA (preferred)

Job description

Sazerac Company is seeking an Associate Brand Manager to drive brand growth and portfolio strategy. You will translate consumer insights into actionable plans, partner with Sales, Finance, Supply Chain, and agencies, and manage new product development from concept through launch.

The role operates at the intersection of strategy, analytics, and execution, requiring entrepreneurial flair and accountability to deliver business results.