Associate Brand Manager

Sazerac Company; Northern (KY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Sazerac Company is seeking an Associate Brand Manager to shape the future of our beverage portfolio by turning consumer insights and market trends into growth strategies. You will work across Sales, Finance, Supply Chain, Insights, and agencies to launch products and execute integrated marketing campaigns.

The ideal candidate is entrepreneurial, data-driven, and comfortable balancing strategy with hands-on execution.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 1+ years of relevant marketing, brand management, project management, or commercial experience.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated project management and cross-functional collaboration experience.
• Strong communication and presentation skills.

Responsibilities

• Drive Brand Growth by developing and executing annual brand plans to strengthen equity and accelerate growth.
• Lead Innovation & New Product Development with cross-functional teams from concept to commercialization.
• Bring Marketing Plans to Life through day-to-day execution across media, shopper marketing, retail activation, and sales support.
• Operate as a Business Owner with forecasting, P&L management, and marketing investment decisions.
• Develop data-driven recommendations to shape future brand direction.

Skills

Brand management

Marketing

Project management

Analytical skills

Cross-functional collaboration

Communication & presentation

Education

Business/Marketing degree

MBA or advanced degree

Tools

Nielsen

Circana

IRI

Job description

Job Description/Responsibilities

Build Brands. Drive Growth. Own Results.

AtSazerac,Brand Management is more than marketing—it is business leadership.

As an Associate Brand Manager, you will help shape the future of our portfolio by translating consumer insights, market trends, and commercial opportunities into strategies that grow brands, win with consumers, and deliver business results.

This role offers a unique opportunity tooperateat the intersection of strategy, analytics, innovation, and execution. You will partner across Sales, Finance, Supply Chain, Insights, and external agency teams to bring brand initiatives to life—from new product launches and integrated marketing campaigns to in-market activation and portfolio growth strategies.

We are looking for curious, entrepreneurial marketers who thrive in fast-paced environments, embrace accountability, and are energized by building brands that consumers love.

What You'll Do:

Drive Brand Growth

• Support the development and execution of annual brand plans that strengthen brand equity and accelerate volume, revenue, and share growth.

• Monitor business performance,identifyopportunities and risks, and recommend actions to achieve commercialobjectives.

• Leverage consumer, customer, and market insights to uncover growth opportunities and influence strategic decision-making.

Lead Innovation & New Product Development

• Partner with cross-functional teams to bringinnovationprojects from concept through commercialization.

• Manage key stage-gate milestones, ensuring projectsremainon track across timelines, budgets, and businessobjectives.

• Analyze post-launch performance and translate learnings into future growth opportunities.

Bring Marketing Plans to Life

• Lead day-to-day execution of marketing initiatives across media, shopper marketing, retail activation, and sales support.

• Develop creative briefs and collaborate with agency partners to create impactful campaigns and brand assets.

• Support sell-in strategies, customer presentations, and promotional planning that drive marketplace success.

Operate as a Business Owner

• Support forecasting, P&L management, and marketing investment decisions that maximize return on investment.

• Work cross-functionally to align brand priorities with commercial, operational, and financialobjectives.

• Develop recommendations grounded in data and consumer understanding to help shape the future direction of the business.

What Success Looks Like

• Youidentifyopportunities before they become obvious.

• You turn data into actionable business recommendations.

• You execute with excellence while keeping an eye on the bigger picture.

• You influence cross-functional teams and drive alignment.

• You take ownership of outcomes and continuously seek ways to grow the business.

Required

• Bachelor's degree in Business, Marketing, Communications, or related field

• 1+ years of relevant marketing, brand management, project management, or commercial experience

• Strong analytical and problem-solving skills

• Ability to manage multiple priorities in a fast-paced environment

• Demonstrated project management and cross-functional collaboration experience

• Strong communicationand presentation skills

Preferred

• MBA or advanced degree

• Experience within beverage alcohol, consumer packaged goods (CPG), or related industries

• Experience supporting innovation or new product development initiatives

• Experience working with advertising or creative agencies

• Experienceutilizingsyndicated data sources such as Nielsen,Circana, or IRI