Brand Growth & Innovation Associate

Sazerac; Murphy (NC); On-site; USD 65,000 - 85,000; Full time

Job summary

Sazerac is seeking an Associate Brand Manager to translate consumer insights into brand growth strategies. You will partner with Sales, Finance, Supply Chain, and agencies to drive product launches, campaigns, and in-market activations while owning key marketing investments.

Ideal candidates bring 1+ years of marketing or brand experience, strong analytical skills, and the ability to manage multiple priorities in a fast-paced environment. Beverage alcohol experience is a plus.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1+ years of relevant marketing, brand management, project management, or commercial experience.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated project management and cross-functional collaboration experience.
• Strong communication and presentation skills.

Responsibilities

• Translate consumer insights, market trends, and opportunities into brand strategies that drive growth.
• Collaborate with Sales, Finance, Supply Chain, Insights, and agencies to launch products and campaigns.
• Lead day-to-day execution of marketing initiatives across media, shopper marketing, and retail activation.
• Develop briefs and work with agencies to create campaigns and assets.
• Forecast, manage P&L, and allocate marketing investments to maximize ROI.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

Project management

Communication & presentation

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Nielsen

Circana

IRI

Job description

Sazerac is seeking an Associate Brand Manager to translate consumer insights into brand growth strategies. You will partner with Sales, Finance, Supply Chain, and agencies to drive product launches, campaigns, and in-market activations while owning key marketing investments.

Ideal candidates bring 1+ years of marketing or brand experience, strong analytical skills, and the ability to manage multiple priorities in a fast-paced environment. Beverage alcohol experience is a plus.