Brand Growth & Activation Lead — Local

M & V Market Development Services; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

M & V Market Development Services is seeking a marketing professional to lead the local marketing plan and drive brand visibility in consumer spaces across events and POS. You will localize global strategies, manage budgets, and track KPIs to ensure effective execution.

Collaborate with the Global Brand Marketing Team and cross-functional partners to deliver impactful campaigns, raise brand presence, and optimize consumer touchpoints locally.

Qualifications

• Graduate or equivalent with a Marketing background.
• Ability to take initiative with business acumen and solution orientation.
• Excellent English communication skills.
• Strong cross-functional collaboration and multi-stakeholder management.
• Strong presentation and moderation abilities.
• Good business sense and solution orientation.

Responsibilities

• Establish local marketing plan aligned with global strategy.
• Manage marketing process, planning, and KPI tracking.
• Plan, steer, and track local marketing budget.
• Localize and implement global strategy in local markets.
• Roll out global brand space in trade shows, roadshows, and POS.
• Ensure local branding aligns with guidelines.
• Collaborate with Global Brand Marketing for alignment.
• Analyze local touchpoints along consumer journey.
• Derive measures to uplift brand appearance and consistency.
• Establish and execute local marketing plan and budget.

Skills

English communication

Stakeholder management

Presentation skills

Problem solving

Business acumen

Education

Graduate in Marketing or related field

Job description

M & V Market Development Services is seeking a marketing professional to lead the local marketing plan and drive brand visibility in consumer spaces across events and POS. You will localize global strategies, manage budgets, and track KPIs to ensure effective execution.

Collaborate with the Global Brand Marketing Team and cross-functional partners to deliver impactful campaigns, raise brand presence, and optimize consumer touchpoints locally.