Brand Experience Strategy Lead

Dentsu International Americas; New York (NY); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Dentsu Creative in New York is seeking an Associate Director, Brand Experience Strategy to guide day-to-day strategy on key accounts in spirits, hospitality, and lifestyle brands. You will turn research into go-to-market plans and collaborate with Account, Creative and Analytics teams to ensure insights become standout work.

You will mentor strategists, advocate for evidence-based ideas, and help shape innovative brand experiences that drive growth across channels and retail environments.

Formación

• 6+ years developing integrated brand strategies, with at least 2 years in experiential, events, shopper or retail-strategy (or equivalent).
• Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories will also be considered
• Acts as a catalyst to creative, media, data, account and other brand teams in finding new ways to add value to brand experiences and identifying future opportunities
• Demonstrates the maturity and leadership to be a key player on a collaborative, multi-disciplinary cross-agency team
• Demonstrates proficiency in using and translating all types of data into insights that drive creative thinking and client growth
• Proactively seeks out opportunities to make the work better in a collaborative way
• Has a passion for solving problems and is comfortable using AI as a tool to work faster and sharpen thinking
• Builds strong relationships with middle-level marketing clients and earns their trust and respect
• Mentors and develops strategists, and demonstrates and fosters a collaborative work environment in which ideas flourish

Responsabilidades

• Help turn brand experience visions it into actionable strategies, points of view, experiential programs, and go-to-market plans for assigned brands
• Sharpen strategic thinking by bringing forward evidence-based ideas for client conversations
• Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight
• Can turn research, data, and observation into clear points of view on where and how brands should show up
• Represent the strategy voice alongside the whole strategy team in internal and client reviews

Conocimientos

Brand strategy

Experiential marketing

Collaboration

Data-to-insights

Mentoring

Descripción del empleo

Dentsu Creative in New York is seeking an Associate Director, Brand Experience Strategy to guide day-to-day strategy on key accounts in spirits, hospitality, and lifestyle brands. You will turn research into go-to-market plans and collaborate with Account, Creative and Analytics teams to ensure insights become standout work.

You will mentor strategists, advocate for evidence-based ideas, and help shape innovative brand experiences that drive growth across channels and retail environments.