Brand Experience Strategy Director — Growth & Experiential

dentsu; New York (NY); On-site; USD 114,000 - 130,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu Creative in New York is seeking an Associate Director, Brand Experience Strategy to guide strategy across spirits, retail and entertainment. You will lead day-to-day work, develop go-to-market plans, and collaborate with Account, Creative and Analytics teams to ensure strategic vision becomes action.

Ideal candidates have 6+ years in brand strategy, experience with experiential or retail strategy, and a collaborative leadership style that mentors others and leverages AI as a thinking tool.

Qualifications

• 6+ years developing integrated brand strategies, including experiential, events or retail-strategy.
• Experience in spirits/alcoholic beverages is preferred; other beverage/CPG ok.
• Proven ability to translate data into insights for creative thinking and growth.
• Strong leadership to mentor strategists and collaborate across teams.

Responsibilities

• Lead day-to-day strategy on assigned accounts and projects.
• Turn insight into go-to-market plans and POVs.
• Partner with Account, Creative and Analytics teams to deliver great work.
• Represent the strategy voice in internal and client reviews.

Skills

Brand strategy

Leadership

Mentoring

Data to insights

AI as a tool

Cross-functional collaboration

Job description

Dentsu Creative in New York is seeking an Associate Director, Brand Experience Strategy to guide strategy across spirits, retail and entertainment. You will lead day-to-day work, develop go-to-market plans, and collaborate with Account, Creative and Analytics teams to ensure strategic vision becomes action.

Ideal candidates have 6+ years in brand strategy, experience with experiential or retail strategy, and a collaborative leadership style that mentors others and leverages AI as a thinking tool.