Associate Director, Brand Experience Strategy

Dentsu International Americas; New York (NY); Sur place; USD 140 000 - 190 000; Plein temps

Résumé du poste

Dentsu Creative in New York is seeking an Associate Director, Brand Experience Strategy to guide day-to-day strategy on key accounts in spirits, hospitality, and lifestyle brands. You will turn research into go-to-market plans and collaborate with Account, Creative and Analytics teams to ensure insights become standout work.

You will mentor strategists, advocate for evidence-based ideas, and help shape innovative brand experiences that drive growth across channels and retail environments.

Qualifications

• 6+ years developing integrated brand strategies, with at least 2 years in experiential, events, shopper or retail-strategy (or equivalent).
• Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories will also be considered
• Acts as a catalyst to creative, media, data, account and other brand teams in finding new ways to add value to brand experiences and identifying future opportunities
• Demonstrates the maturity and leadership to be a key player on a collaborative, multi-disciplinary cross-agency team
• Demonstrates proficiency in using and translating all types of data into insights that drive creative thinking and client growth
• Proactively seeks out opportunities to make the work better in a collaborative way
• Has a passion for solving problems and is comfortable using AI as a tool to work faster and sharpen thinking
• Builds strong relationships with middle-level marketing clients and earns their trust and respect
• Mentors and develops strategists, and demonstrates and fosters a collaborative work environment in which ideas flourish

Responsabilités

• Help turn brand experience visions it into actionable strategies, points of view, experiential programs, and go-to-market plans for assigned brands
• Sharpen strategic thinking by bringing forward evidence-based ideas for client conversations
• Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight
• Can turn research, data, and observation into clear points of view on where and how brands should show up
• Represent the strategy voice alongside the whole strategy team in internal and client reviews

Connaissances

Brand strategy

Experiential marketing

Collaboration

Data-to-insights

Mentoring

Description du poste

About Dentsu Creative

Business-Driven and Creatively Obsessed. We are dedicated to helping our clients achieve growth. We understand the challenge of standing out in an increasingly competitive marketplace. We recognize that experiences are becoming indistinguishable across industries, and new technologies can both enable creativity and risk commoditization. In this context, the need for a distinct competitive edge is crucial. We believe that embracing creativity is key for sustainable business growth. However, the conventional definition of creativity will not suffice. Our view on creativity goes beyond norms; it's not just how we execute, but a mindset that permeates our organization and our clients' businesses.

We call it Transformative Creativity. It's outcome-focused creativity unleashed to solve business problems. This unique brand of creativity sets us apart and drives our clients to success.

About Our Strategists

We're Proactive Leaders. Great strategists are proactive and take the initiative to lead teams and clients with new ideas and provocative thoughts. We get ahead of the ask, anticipating the next step and setting the agenda with the energy and optimism it takes to ensure that our work is fresh, our clients feel our partnership, and the team stays ahead of the curve and delivers exceptional ideas.

We Challenge the Status Quo. Our strategists take pride in challenging the status quo, always seeking fresh angles and leading with innovative ideas. We push past right, to find what is interesting. We challenge assumptions. We generate the energy and enthusiasm needed to help our teams and clients find the next level in an ever-evolving world, embodying a challenger mindset.

We're Makers and Doers. At every level, from CSO to junior planner, our strategists are makers who take pride in creating things, not just managing projects. We hold ourselves to a high standard of creation, putting hands on keyboards and turning ideas into tangible outputs, fostering a culture of hands-on involvement and tangible creativity that make ideas in our heads a reality in the world.

We Cherish a Growth Mindset. We value and fuel a growth mindset, encouraging our strategists to be their best and embrace feedback that challenges their thinking and actions. Our culture is hard on the work but kind to our people, recognizing that personal growth is key to our agency's success.

We're Radical Collaborators. We are radically collaborative, working fluidly across teams and skill sets with the outcome in mind, not personal egos. Our strategists know that together we are stronger, actively seeking others' input to solve problems and elevate the work, fostering a culture of collective excellence.

Role Overview

As Associate Director, Brand Experience Strategy, you will report to the VP, Brand Experience Strategy. You will join a team of smart, creative strategists shaping how spirits, alcohol, and non-alcohol brands come to life across retail, restaurant and bar, entertainment, digital, social, experiential and trade. You lead day-to-day strategy on assigned accounts, keep pulse on leading market and consumer trends, turn insight into go-to-market plans, and partner closely with Account, Creative and Analytics teams to make sure great strategy becomes great work in market.

• Help turn brand experience visions it into actionable strategies, points of view, experiential programs, and go-to-market plans for assigned brands
• Sharpen strategic thinking by bringing forward evidence-based ideas for client conversations
• Lead day-to-day strategy on assigned accounts, projects, and deliverables with minimal oversight
• Can turn research, data, and observation into clear points of view on where and how brands should show up
• Represent the strategy voice alongside the whole strategy team in internal and client reviews

Qualifications

• 6+ years developing integrated brand strategies, with at least 2 years in experiential, events, shopper or retail-strategy (or equivalent)
• Experience in the spirits/alcoholic beverage category preferred; experience in other beverage or CPG categories will also be considered
• Acts as a catalyst to creative, media, data, account and other brand teams in finding new ways to add value to brand experiences and identifying future opportunities
• Demonstrates the maturity and leadership to be a key player on a collaborative, multi-disciplinary cross-agency team
• Demonstrates proficiency in using and translating all types of data into insights that drive creative thinking and client growth
• Proactively seeks out opportunities to make the work better in a collaborative way
• Has a passion for solving problems and is comfortable using AI as a tool to work faster and sharpen thinking
• Builds strong relationships with middle-level marketing clients and earns their trust and respect
• Mentors and develops strategists, and demonstrates and fosters a collaborative work environment in which ideas flourish