Brand Experience Leader: Retail Store Manager

Bath & Body Works, Inc; Christiansburg (VA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401k with company match

Employee Assistance Program (EAP)

Paid time off & parental leave

40% merchandise discount

Tuition reimbursement via Guild

Job summary

Bath & Body Works, Inc. is seeking a Brand Experience Leader to develop outstanding associates, deliver exceptional consumer experiences, and drive growth. You are a store leader who combines retail savvy with a passion for people development.

You will hire and coach a brand experience team, set clear performance expectations, and ensure floorset execution while delivering store results. This role requires flexibility for peak days/evenings/weekends and a strong, customer-first mindset.

Qualifications

• 2+ years in a manager role, preferably in retail.
• Proven experience delivering sales and consumer experience.
• Available for peak days/evenings/weekends/holidays.
• Ability to recruit, develop, and retain top talent.
• Strong communication and coaching skills.

Responsibilities

• Attract, hire, develop, and retain top talent for the brand experience team.
• Set performance expectations, goals, and accountability with associates.
• Own and delegate leadership tasks to address consumer experience, vendor relationships, or maintenance.
• Partner with leadership to support action plans and execute operations.
• Implement floorset direction to showcase product stories.
• Perform opening/closing routines including banking, shipments, and directives.
• Set daily direction for shift when associates arrive.
• Provide individual and team feedback.
• Meet payroll targets with proper selling coverage.
• Lead exceptional in-store experiences through selling and product knowledge.
• Create genuine connections with consumers via needs, demos, and recommendations.
• Train, coach, reward, motivate associates to improve selling.
• Ensure safety standards and store appearance.
• Be available for peak days and varied shifts.

Skills

Sales leadership

Consumer experience

Operational results

People management

Communication skills

Coaching

De-escalation

Flexibility

Education

High school diploma, GED certificate, or Relevant Work Experience

Job description

Bath & Body Works, Inc. is seeking a Brand Experience Leader to develop outstanding associates, deliver exceptional consumer experiences, and drive growth. You are a store leader who combines retail savvy with a passion for people development.

You will hire and coach a brand experience team, set clear performance expectations, and ensure floorset execution while delivering store results. This role requires flexibility for peak days/evenings/weekends and a strong, customer-first mindset.