Brand Experience Leader: Build Teams, Drive Sales

Bath & Body Works; Fairlawn (OH); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

401k with company match

40% merchandise discount

Paid time off

Employee Assistance Program (EAP)

Guild tuition reimbursement / tuition‑

Job summary

Bath & Body Works is seeking a Brand Experience Leader to develop outstanding associates, deliver exceptional consumer experiences, and drive growth. Store leaders are frontline, customer-focused ambassadors who thrive on connections with shoppers.

You will attract and coach top talent, set clear performance expectations, and collaborate with the leadership team to execute action plans. This role requires flexibility for peak days, holidays, and varied shifts.

Qualifications

• Proven experience delivering sales, exceptional consumer experience, and operational results in a fast-paced environment.
• 2+ years of experience in a manager role, preferably in a retail setting.
• Thrives in a consumer-first based retail environment.
• Ability to foster a consumer-focused selling culture.
• Passion for attracting, developing, and retaining top talent.
• Effective communication skills, being open to feedback, and the ability to adapt quickly.
• Ability to provide in the moment coaching to associates.
• Ability to de-escalate store and consumer situations effectively.
• Must be available to work peak days and times, including varied shifts of evenings, weekends, and holidays.

Responsibilities

• Attract, hire, develop, inspire, and retain top talent including the brand experience leadership team.
• Set and reinforce clear and concise performance expectations, results goals, and accountability with all associates through effective and fair leadership.
• Responsible for owning and delegating leadership tasks to address consumer experience, vendor relationship, or maintenance issues.
• Partner with the brand experience leadership team to support action plans that improve results and ensure effective execution of operational activities.
• Implement and sustain floorset direction to optimize the business and bring the product story to life.
• Lead opening and closing routines including bank deposits, shipments, and disseminating directives.
• Set daily direction and goals for the team on shift.
• Provide individual and team performance feedback.
• Meet payroll targets by ensuring appropriate sales floor coverage and selling focus.
• Lead in-store consumer experiences through selling behaviors rooted in Our Values and product knowledge.
• Create genuine connections with consumers through uncovering needs and personalized recommendations.
• Train, coach, reward, and motivate associates to improve selling and consumer experience.
• Maintain safety standards and store cleanliness; adhere to policies and procedures.

Skills

Sales leadership

Customer experience

Operations management

People development

Coaching

Communication

Shift flexibility

Safety awareness

Education

High school diploma / GED

Job description

Bath & Body Works is seeking a Brand Experience Leader to develop outstanding associates, deliver exceptional consumer experiences, and drive growth. Store leaders are frontline, customer-focused ambassadors who thrive on connections with shoppers.

You will attract and coach top talent, set clear performance expectations, and collaborate with the leadership team to execute action plans. This role requires flexibility for peak days, holidays, and varied shifts.