Brand Experience Growth Lead

Inspire; Atlanta (GA); On-site; USD 120,000 - 170,000; Full time

Job summary

The Manager, Brand Experience (Value) at Inspire leads the development and execution of strategic growth initiatives across the Sonic brand experience, including menu, delivery, loyalty, ecommerce, and pricing. This hands-on leader partners with cross-functional teams to drive long-range growth and consistently elevate brand value.

Reporting to the Director of Brand Experience Strategy, the role requires strong data analytics, executive storytelling, and the ability to inspire large,

Qualifications

• 4-year degree in Marketing, Business, Hospitality, or related field (MBA preferred).
• 5+ years in brand experience, strategy, consulting or related function in restaurant/hospitality.
• Strong brand management and customer experience understanding.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute a comprehensive brand value strategy and roadmap.
• Owns and leads brand experience roadmaps for discovery, testing, and launch of growth initiatives.
• Collaborate with cross-functional teams to ensure go-to-market execution.
• Oversee market tests for product, pricing, delivery, technology or experience.
• Utilize data and analytics to track success and inform decisions.
• Develop and deliver executive-level presentations to senior leadership.

Skills

Leadership

Cross-functional leadership

Data analytics

Excel

PowerPoint

Tableau

Power BI

Strategic thinking

Communication

Education

Bachelor's in Marketing/Business/Hospitality

Tools

Tableau

Power BI

Excel

Job description

The Manager, Brand Experience (Value) at Inspire leads the development and execution of strategic growth initiatives across the Sonic brand experience, including menu, delivery, loyalty, ecommerce, and pricing. This hands-on leader partners with cross-functional teams to drive long-range growth and consistently elevate brand value.

Reporting to the Director of Brand Experience Strategy, the role requires strong data analytics, executive storytelling, and the ability to inspire large,