Brand Engagement Lead — Paid Media & Strategy

ManpowerGroup; New York (NY); Presencial; USD 83.000 - 88.000; Jornada completa

Descripción de la vacante

ManpowerGroup in New York, NY is seeking a Brand Engagement Manager I to lead paid media and brand engagement efforts, plan and optimize campaigns, and report on performance across channels.

The role requires 8-10+ years in paid media at senior manager or director level, a bachelor’s degree, strong analytics, and proven experience managing agencies and large budgets. Excellent communication and cross-functional collaboration are essential.

Formación

• 8-10+ years of progressive experience in paid media at a senior manager or director level.
• Bachelor’s Degree.
• Advanced analytical skills with experience working with large data sets, optimizing KPIs, and interpreting campaign performance.
• Proven experience managing media agencies and overseeing large-scale budgets.
• Strong communication and presentation skills, with the ability to collaborate across commercial, marketing, CRM, analytics, and global/corporate teams.

Responsabilidades

• Plan, execute, and report on campaign performance across relevant channels.
• Partner with marketing and cross-functional teams to maintain continuity between brand priorities and media alignment.
• Coordinate with agency partners to support channel mix recommendations and tactical planning.
• Collaborate with data and CRM partners to leverage first-party data for more efficient consumer targeting.
• Consolidate learnings and insights from agency partners and internal activation teams to deliver regular reporting and actionable recommendations.

Conocimientos

Paid media experience

Advanced analytics

Communication

Cross-functional collaboration

Budget management

Educación

Bachelor’s Degree

Descripción del empleo

ManpowerGroup in New York, NY is seeking a Brand Engagement Manager I to lead paid media and brand engagement efforts, plan and optimize campaigns, and report on performance across channels.

The role requires 8-10+ years in paid media at senior manager or director level, a bachelor’s degree, strong analytics, and proven experience managing agencies and large budgets. Excellent communication and cross-functional collaboration are essential.