Brand Engagement Manager I

Experis Technology Group; New York (NY); On-site; USD 83,000 - 88,000; Full time

Job summary

ManpowerGroup, the parent company of Experis, is seeking a Brand Engagement Manager I in New York, NY. This senior role focuses on leading paid media and brand engagement efforts, planning and reporting on campaign performance, and driving alignment between brand priorities and media strategy.

You will collaborate with cross-functional teams, partner with agencies, and leverage first-party data to optimize targeting and deliver actionable performance insights.

Qualifications

• 8-10+ years of progressive experience in paid media at a senior manager or director level.
• Advanced analytical skills with experience working with large data sets, optimizing KPIs, and interpreting campaign performance.
• Strong communication and presentation skills, with the ability to collaborate across commercial, marketing, CRM, analytics, and global/corporate teams.

Responsibilities

• Support ongoing paid media and brand engagement efforts by helping plan, execute, and report on campaign performance across relevant channels.
• Partner with marketing and cross-functional teams to maintain continuity between brand priorities and media alignment.
• Coordinate with agency partners to support channel mix recommendations and tactical planning.
• Collaborate with data and CRM partners to help leverage first-party data for more efficient consumer targeting.
• Consolidate learnings and insights from agency partners and internal activation teams to deliver regular reporting and actionable recommendations.

Skills

Leadership/Management

Advanced analytics

Communication skills

Budget management

Agency management

Education

Bachelor’s Degree

Job description

Job Title:Brand Engagement Manager I

Location:New York, NY

Pay Range: $60 - $64/hr on W2

What's the Job?

• Step in to support ongoing paid media and brand engagement efforts by helping plan, execute, and report on campaign performance across relevant channels.
• Partner with marketing and cross-functional teams to maintain continuity between brand priorities and media alignment.
• Coordinate with agency partners to support channel mix recommendations and tactical planning.
• Collaborate with data and CRM partners to help leverage first-party (1P) data for more efficient consumer targeting.
• Consolidate learnings and insights from agency partners and internal activation teams to deliver regular reporting and actionable recommendations.

What's Needed?

• 8-10+ years of progressive experience in paid media at a senior manager or director level.
• Bachelor’s Degree.
• Advanced analytical skills with experience working with large data sets, optimizing KPIs, and interpreting campaign performance.
• Proven experience managing media agencies and overseeing large-scale budgets.
• Strong communication and presentation skills, with the ability to collaborate across commercial, marketing, CRM, analytics, and global/corporate teams.

What's in it for me?

• Opportunity to step into a high-impact interim leadership role and maintain momentum on active campaigns.
• Chance to collaborate with analytics, CRM, measurement, and commercial teams to support performance and incremental sales reporting.
• Environment that values proactive, action-oriented problem solving in a fast-paced setting.
• Exposure to ongoing measurement initiatives, including partnership with measurement and MMM leads.
• Support for brand execution through coordination of final media assets and creatives for trafficking and deployment.

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World's Most Ethical Companies for the 14th year - all confirming our position as the brand of choice for in-demand talent.