Brand Engagement Manager I

ManpowerGroup; New York (NY); On-site; USD 83,000 - 88,000; Full time

Job summary

ManpowerGroup in New York, NY is seeking a Brand Engagement Manager I to lead paid media and brand engagement efforts, plan and optimize campaigns, and report on performance across channels.

The role requires 8-10+ years in paid media at senior manager or director level, a bachelor’s degree, strong analytics, and proven experience managing agencies and large budgets. Excellent communication and cross-functional collaboration are essential.

Qualifications

• 8-10+ years of progressive experience in paid media at a senior manager or director level.
• Bachelor’s Degree.
• Advanced analytical skills with experience working with large data sets, optimizing KPIs, and interpreting campaign performance.
• Proven experience managing media agencies and overseeing large-scale budgets.
• Strong communication and presentation skills, with the ability to collaborate across commercial, marketing, CRM, analytics, and global/corporate teams.

Responsibilities

• Plan, execute, and report on campaign performance across relevant channels.
• Partner with marketing and cross-functional teams to maintain continuity between brand priorities and media alignment.
• Coordinate with agency partners to support channel mix recommendations and tactical planning.
• Collaborate with data and CRM partners to leverage first-party data for more efficient consumer targeting.
• Consolidate learnings and insights from agency partners and internal activation teams to deliver regular reporting and actionable recommendations.

Skills

Paid media experience

Advanced analytics

Communication

Cross-functional collaboration

Budget management

Education

Bachelor’s Degree

Job description

I’m excited to apply for the Brand Engagement Manager I role because it’s the kind of opportunity where I can bring my strengths in audience engagement, cross-functional collaboration, and performance-focused execution to help drive meaningful brand outcomes. I’m motivated by work that requires clear communication, thoughtful planning, and consistent follow-through—especially when aligning teams around shared goals.

Job Title:

Brand Engagement Manager I

Location:

New York, NY

Pay Range:

$60 – $64/hr on W2

What’s the Job?

• Step in to support ongoing paid media and brand engagement efforts by helping plan, execute, and report on campaign performance across relevant channels.

• Partner with marketing and cross-functional teams to maintain continuity between brand priorities and media alignment.

• Coordinate with agency partners to support channel mix recommendations and tactical planning.

• Collaborate with data and CRM partners to help leverage first-party (1P) data for more efficient consumer targeting.

• Consolidate learnings and insights from agency partners and internal activation teams to deliver regular reporting and actionable recommendations.

What’s Needed?

• 8-10+ years of progressive experience in paid media at a senior manager or director level.

• Bachelor’s Degree.

• Advanced analytical skills with experience working with large data sets, optimizing KPIs, and interpreting campaign performance.

• Proven experience managing media agencies and overseeing large-scale budgets.

• Strong communication and presentation skills, with the ability to collaborate across commercial, marketing, CRM, analytics, and global/corporate teams.

What’s in it for me?

• Opportunity to step into a high-impact interim leadership role and maintain momentum on active campaigns.

• Chance to collaborate with analytics, CRM, measurement, and commercial teams to support performance and incremental sales reporting.

• Environment that values proactive, action-oriented problem solving in a fast-paced setting.

• Exposure to ongoing measurement initiatives, including partnership with measurement and MMM leads.

• Support for brand execution through coordination of final media assets and creatives for trafficking and deployment.

About ManpowerGroup, Parent Company of: Manpower, Experis, Talent Solutions, and Jefferson Wells.

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands — Manpower, Experis, Talent Solutions, and Jefferson Wells — creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity – as a best place to work for Women, Inclusion, Equality and Disability and in 2023 ManpowerGroup was named one of the World’s Most Ethical Companies for the 14th year – all confirming our position as the brand of choice for in-demand talent.

ManpowerGroup is committed to providing equal employment opportunities in a professional, high quality work environment. It is the policy of ManpowerGroup and all of its subsidiaries to recruit, train, promote, transfer, pay and take all employment actions without regard to an employee’s race, color, national origin, ancestry, sex, sexual orientation, gender identity, genetic information, religion, age, disability, protected veteran status, or any other basis protected by applicable law.