Brand & Digital Strategy Director (Remote/Hybrid)

Western Resource Advocates (WRA); United States; Hybrid; USD 98,000 - 115,000; Full time

Benefits offered by this job

401(k) matching

Health, dental, vision, life &dis.

Paid time off & holidays

Parental leave

Winter Break

Job summary

Western Resource Advocates in the United States seeks an Associate Director of Brand & Digital Strategy to drive integrated marketing, grow online presence, and support fundraising. The role collaborates with Development, Government Affairs, and program staff to align messaging and campaigns.

The position emphasizes brand stewardship, digital engagement, and analytics, with remote/hybrid options across seven-state region and travel as needed.

Qualifications

• At least 10 years of marketing and communications experience.
• Ability to drive branding, digital campaigns, and donor engagement.
• Experience integrating branding across campaigns and fundraising.
• Strong web and email management with digital analytics expertise.
• Proficiency with SEO, PPC, GA4 and Google Ads.

Responsibilities

• Lead brand strategy and storytelling; ensure consistent brand standards.
• Develop long-term brand vision and cohesive messaging across campaigns.
• Oversee multi-channel digital campaigns and content production.
• Manage website, content audits, and visitor engagement analytics.
• Collaborate with Development and Marketing teams to align messaging.
• Supervise a four-person team; recruit, coach, and develop staff.

Skills

Brand strategy

Storytelling

Digital engagement

Copywriting

Team leadership

Multi-channel campaigns

Analytics & metrics

Content marketing

Stakeholder collaboration

Brand governance

Tools

Google Analytics (GA4)

Google Ads

EveryAction

WordPress

HTML

CSS

Adobe Creative Suite

Asana

Job description

Western Resource Advocates in the United States seeks an Associate Director of Brand & Digital Strategy to drive integrated marketing, grow online presence, and support fundraising. The role collaborates with Development, Government Affairs, and program staff to align messaging and campaigns.

The position emphasizes brand stewardship, digital engagement, and analytics, with remote/hybrid options across seven-state region and travel as needed.