Senior Manager, Specialty Brand & GTM Strategy

Government Employees Insurance Company; Bethesda (MD); Hybrid; USD 122,000 - 190,000; Full time

Job summary

GEICO, based in Bethesda, MD, is seeking a senior Marketing leader to own the brand and GTM strategy for Specialty lines. You will analyze data, guide agency partners, and drive strategy across channels while coaching a Marketing Lead and junior staff.

The role requires 7+ years in brand marketing, strong data interpretation, and budget ownership in a Fortune 500 environment. Hybrid work with 3 days in the office is supported.

Qualifications

• 7+ years in brand marketing/management, including experience with a Fortune 500 company.
• Experience partnering with product/business teams to translate needs into marketing strategy.
• Strong ability to translate data into actionable marketing plans and briefs.
• Experience leading and developing a team and managing budgets.

Responsibilities

• Be the voice of Specialty marketing data, dashboards, models, and test results with Marketing Analytics.
• Turn data into decisions for channel, creative, and partner actions to grow business.
• Develop advertising strategies across Paid/Owned/Earned Media and Creative.
• Write and champion briefs aligned with Where to Play/How to Win framework, guiding cross-functional teams.

Skills

Brand marketing

Team leadership

Data-driven strategy

AI tools

Education

Bachelor's Degree

MBA preferred

Tools

Claude

Copilot

Job description

GEICO, based in Bethesda, MD, is seeking a senior Marketing leader to own the brand and GTM strategy for Specialty lines. You will analyze data, guide agency partners, and drive strategy across channels while coaching a Marketing Lead and junior staff.

The role requires 7+ years in brand marketing, strong data interpretation, and budget ownership in a Fortune 500 environment. Hybrid work with 3 days in the office is supported.