Brand & Creative Director: Growth & Impact

Government Employees Insurance Company

New York (NY)

Hybrid

USD 147,000 - 230,000

Full time

4 days ago

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Job summary

GEICO in the United States is seeking a senior leader to run creative, content, and brand management. You will lead a team of creatives and external agency partners, owning briefs, budgets, milestones, and KPIs while connecting output to business outcomes across broadcast, social, digital, and experiential.

The ideal candidate has 10+ years in brand and creative marketing, with leadership and agency management experience in a service business like insurance, plus strong data-driven decision

Qualifications

10+ years in brand and creative marketing, including leadership experience.
Experience managing agency partners and external agencies.
Strong ability to translate data and testing into creative decisions.
Experience in a conversion-driven service business, preferably insurance or financial services.

Responsibilities

Drive creative excellence and govern operating principles across all content.
Manage budgets for content production and maximize impact.
Lead brand strategy and insights to align with business objectives.
Establish testing frameworks with Data and Analytics and optimize performance.
Manage external creative agency partnerships and hold them accountable.
Lead and develop a team of creative and content professionals.

Skills

Brand leadership

Creative leadership

Agency management

Data-informed creative

Digital marketing

Education

Bachelor's degree in marketing, business, or a related field

Tools

AI tools

Job description

The ideal candidate has 10+ years in brand and creative marketing, with leadership and agency management experience in a service business like insurance, plus strong data-driven decision

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