Lead, Brand Partnerships & Entertainment Creative

GEICO; Bethesda (MD); Hybrid; USD 82,000 - 129,000; Full time

Job summary

GEICO is expanding our creative team and building a best-in-class sports and entertainment practice. We seek a marketing professional who can blend brand storytelling with culture to engage passionate audiences and drive business results.

You will join a brand-new team within Brand & Creative, shaping the creative side of GEICO’s partnerships, from concept to finished work, collaborating with internal teams, agencies, and partners to ensure impactful, on-brand outcomes.

Qualifications

• 3+ years experience in brand partnerships or related marketing roles.
• Experience shaping creative work in sports or entertainment (talent-led campaigns, sponsorships or network integrations).
• Ability to provide actionable feedback on scripts, concepts, or rough cuts.
• Proven ability to manage multiple partners and campaigns simultaneously.
• Experience working across agency and client teams to drive results.

Responsibilities

• Partnership Creative Development: support day-to-day creative execution of entertainment and sports partnerships and evaluate creative potential.
• Develop briefs and creative addendums for agencies and internal teams; provide input throughout development.
• Ensure brand voice and visual identity in partner- and talent-facing materials.
• Partner and Project Management: collaborate with agencies and networks; maintain project organization throughout the lifecycle.
• Coordinate with talent relations to manage usage rights and ad expiration windows; assist with budget tracking and invoicing.
• Cross-Functional Partnership and Amplification: work with Integrated Marketing Leads, Product Marketers and Media to execute omni-channel campaigns.
• Collaborate with Social and Creative Studio teams to align strategy and extend campaigns across the customer journey.
• Support communications teams to amplify campaigns; analyze performance with Analytics for future improvements.
• Build strong relationships with external partners and internal teams to enable new ideas and drive results.

Skills

3+ years experience

Sports/entertainment campaigns

Creative, strategic, analytical

Agency and client-side experience

Feedback on concepts and scripts

Project juggling / multi-project work

Relationship building with agencies/pe

Job description

GEICO is expanding our creative team and building a best-in-class sports and entertainment practice. We seek a marketing professional who can blend brand storytelling with culture to engage passionate audiences and drive business results.

You will join a brand-new team within Brand & Creative, shaping the creative side of GEICO’s partnerships, from concept to finished work, collaborating with internal teams, agencies, and partners to ensure impactful, on-brand outcomes.