Hybrid Brand & Creative Marketing Lead

Geico; New York (NY); Hybrid; USD 82,000 - 129,000; Full time

Job summary

GEICO's Marketing Lead on Brand & Creative partners with our agency of record and in-house teams to shape brand advertising and ensure it aligns with strategy, budget, and performance targets across channels. You will balance creative direction with operational discipline, guiding briefs and feedback for impactful campaigns.

You will work across Social, Creative Studio, Analytics, and Communications to ensure cohesive customer journeys and timely delivery, while managing rights, rotations, and

Qualifications

• 3+ years of brand management experience or comparable creative agency experience.
• Experience managing external agencies, including creative agencies and media partners.
• Experience inside a conversion-driven service business where marketing ties to customer acquisition and retention.

Responsibilities

• Collaborate with GEICO's creative agency of record and internal teams on day-to-day creative development.
• Provide consolidated feedback and ensure campaigns adhere to brand voice and budgets.
• Coordinate cross-functional campaigns across Social, Creative Studio, Analytics, and Communications.

Skills

Brand management

Agency management

Full-funnel marketing

Communication

Budget management

Creative judgment

Data-driven decisions

Tools

Claude

Copilot

Job description

GEICO's Marketing Lead on Brand & Creative partners with our agency of record and in-house teams to shape brand advertising and ensure it aligns with strategy, budget, and performance targets across channels. You will balance creative direction with operational discipline, guiding briefs and feedback for impactful campaigns.

You will work across Social, Creative Studio, Analytics, and Communications to ensure cohesive customer journeys and timely delivery, while managing rights, rotations, and