Brand & Creative Director — Purpose-Driven Leader

Lake Trust Credit Union; Brighton (MI); On-site; USD 130,000 - 190,000; Full time

Job summary

Lake Trust Credit Union is seeking a Director of Brand + Creative to lead the enterprise brand vision and creative strategy, shaping a purpose-driven narrative that differentiates Lake Trust in the market and strengthens member and community connections.

Reporting to senior leadership, this role oversees internal and external partners, translates business goals into bold creative direction, and champions brand standards across digital, print, and media touchpoints.

Qualifications

• Bachelor's Degree in Design, Creative Writing, Marketing, Communications, or related field required.
• Minimum 12 years of progressive creative experience; at least 5 years in a leadership or director-level role.
• Experience leading brand strategy and creative functions at enterprise or complex organizations.
• Financial services or mission-driven organization experience preferred.
• Proven track record building and evolving brand platforms and managing internal and external brand standards.

Responsibilities

• Provide leadership and coaching to team, in ensuring quality member service, active sales efforts, and goal attainment.
• Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high quality member experience.
• Demonstrate outstanding communication skills when providing professional responses to complex and/or sensitive service issues.
• Think creatively and use sound judgment when investigating and resolving service matters, while striving to obtain an unbiased resolution and assure a high degree of member satisfaction.
• Provide direction on all operational aspects of the department including audit procedures.
• Utilize exceptional business awareness when developing, implementing, maintaining, and revising operating procedures.

Skills

Brand strategy

Creative leadership

Communication

Team leadership

Brand governance

Education

Bachelor's Degree in Design/Marketing/Communications or related field

Master's degree or advanced certification preferred

Job description

Lake Trust Credit Union is seeking a Director of Brand + Creative to lead the enterprise brand vision and creative strategy, shaping a purpose-driven narrative that differentiates Lake Trust in the market and strengthens member and community connections.

Reporting to senior leadership, this role oversees internal and external partners, translates business goals into bold creative direction, and champions brand standards across digital, print, and media touchpoints.