Brand Director for Trusted FinTech & Identity

Capitolis; United States; Remote; USD 180,000 - 250,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401k Plan with 4% match

12 weeks of paid parental leave

Lunch on Proof through Grubhub credit

Monthly work from home stipend

Job summary

Proof is seeking a Director of Brand and Creative to own brand strategy, identity, and output across every touchpoint. You will lead design production, craft a unified voice, and build a trusted brand for regulated institutions and fintech customers.

The role combines strategic direction with hands-on creation and governance. You will manage brand systems, templates, and campaigns, partnering with marketing, product, and events to ensure consistency and impact while driving equity and growth for

Qualifications

• 10+ years in brand and creative, including leadership of brand/creative teams in B2B technology, fintech, or security.
• Portfolio showing brand systems and campaigns that convey trust and clarity for complex products.
• Experience leading a brand refresh or new architecture during category expansion.

Responsibilities

• Define and steward Proof's brand platform, voice, and promise of trust across all touchpoints.
• Own brand system, guidelines, and visual/verbal identity including logo, color, typography, and imagery.
• Lead campaigns, product launches, and brand moments with cross-functional teams.
• Oversee design across Proof properties and events, including digital ads, sales collateral, and booths.
• Run creative operations, budgets, and agency/vendor management.
• Establish brand health metrics and governance across marketing, sales, partners, and product teams.

Skills

Brand leadership

Brand systems

Creative direction

Executive alignment

Tools

Figma

Adobe CC

Webflow

Job description

Proof is seeking a Director of Brand and Creative to own brand strategy, identity, and output across every touchpoint. You will lead design production, craft a unified voice, and build a trusted brand for regulated institutions and fintech customers.

The role combines strategic direction with hands-on creation and governance. You will manage brand systems, templates, and campaigns, partnering with marketing, product, and events to ensure consistency and impact while driving equity and growth for