Director Creative + Brand

Lake Trust Credit Union; Brighton (MI); On-site; USD 130,000 - 190,000; Full time

Job summary

Lake Trust Credit Union is seeking a Director of Brand + Creative to lead the enterprise brand vision and creative strategy, shaping a purpose-driven narrative that differentiates Lake Trust in the market and strengthens member and community connections.

Reporting to senior leadership, this role oversees internal and external partners, translates business goals into bold creative direction, and champions brand standards across digital, print, and media touchpoints.

Qualifications

• Bachelor's Degree in Design, Creative Writing, Marketing, Communications, or related field required.
• Minimum 12 years of progressive creative experience; at least 5 years in a leadership or director-level role.
• Experience leading brand strategy and creative functions at enterprise or complex organizations.
• Financial services or mission-driven organization experience preferred.
• Proven track record building and evolving brand platforms and managing internal and external brand standards.

Responsibilities

• Provide leadership and coaching to team, in ensuring quality member service, active sales efforts, and goal attainment.
• Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high quality member experience.
• Demonstrate outstanding communication skills when providing professional responses to complex and/or sensitive service issues.
• Think creatively and use sound judgment when investigating and resolving service matters, while striving to obtain an unbiased resolution and assure a high degree of member satisfaction.
• Provide direction on all operational aspects of the department including audit procedures.
• Utilize exceptional business awareness when developing, implementing, maintaining, and revising operating procedures.

Skills

Brand strategy

Creative leadership

Communication

Team leadership

Brand governance

Education

Bachelor's Degree in Design/Marketing/Communications or related field

Master's degree or advanced certification preferred

Job description

Director, Creative + Brand

More Than A Job!

Why do you work each day? To us, our jobs are not just something we do to make a living, it is a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn t measured in dollars and cents, it s seen in our communities and felt by the people who believe in us.

Benefits Include:

• Financial wellbeing services
• 401(K) matching with up to 5% match
• Reduced health insurance
• Employee wellbeing services
• DE&I initiatives
• Work-life balance

Job Summary

The Director, Brand + Creative leads Lake Trust Credit Union's brand vision and creative strategy at an enterprise level. This senior leader is accountable for developing, stewarding, and continuously evolving a compelling, purpose-driven brand story that differentiates Lake Trust in the marketplace and deepens its connection with members and communities.

Reporting to senior M+B leadership, the Director oversees the full Brand + Creative function.This includes an internal creative team, agency and vendor partners, and cross-functional brand initiatives and serves as the organization s foremost brand champion and strategy steward. The Director translates business strategy into bold creative direction, setting the standard for brand excellence across all touchpoints: digital, media, out-of-home, social, content, and beyond.

The Director plays a pivotal role in building brand aligned to the organizations strategic objectives and delivering increased brand awareness, membership growth, deepening loyalty, and reinforcing the credit union's vision of a World in Which Everyone Thrives. As a senior-level leader, the Director brings a blend of strategic foresight, creative excellence, operational rigor, and inspirational people leadership to advance the brand and the organization.

What You’ll Do

• Provide leadership and coaching to team, in ensuring quality member service, active sales efforts, and goal attainment.
• Develop and implement improvement plans to maintain and improve staff skills and knowledge for a high quality member experience.
• Demonstrate outstanding communication skills when providing professional responses to complex and/or sensitive service issues.
• Think creatively and use sound judgment when investigating and resolving service matters, while striving to obtain an unbiased resolution and assure a high degree of member satisfaction.
• Provide direction on all operational aspects of the department including audit procedures.
• Utilize exceptional business awareness when developing, implementing, maintaining, and revising operating procedures.

What You’ll Bring

• Bachelor's Degree in Design, Creative Writing, Marketing, Communications, or a related field required; Master's degree and/or advanced certification preferred.
• Minimum 12 years of progressive creative experience, with at least 5 years in a leadership or director-level role overseeing a creative team.
• Demonstrated success leading brand strategy and creative functions at an enterprise or complex organizational level.
• Financial services or mission-driven organization experience preferred.
• Proven track record building and evolving brand platforms and managing internal and external brand standards.

What You’ll Get

• Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
• Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
• By prioritizing member wellbeing, which leads to increased engagement, improved team dynamics, higher levels of motivation and a stronger community culture.