Brand Copy Lead

Replit; Foster City (CA); On-site; USD 185,000 - 220,000; Full time

Benefits offered by this job

Competitive salary

401k match

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Parental leave

Flexible PTO

Commuter benefits

Wellness stipend

Office setup reimbursement

Team gatherings

Job summary

Replit is seeking a senior brand copywriter to shape how we speak to millions of users worldwide. You will lead brand voice, tone, and storytelling across campaigns, product surfaces, and marketing assets, ensuring clarity, consistency, and cultural impact.

With 6+ years in brand writing or copywriting, you’ll drive concepts from inception to final execution in fast-paced teams, collaborating with design, product, and marketing to elevate every customer touchpoint.

Qualifications

• 6+ years of experience in brand writing or copywriting at agencies, tech companies, or in-house teams.
• A portfolio demonstrating world-class copywriting across campaigns, platforms and assets.
• Mastery of language and voice with strong attention to detail.
• Experience collaborating with marketing, product and design teams.

Responsibilities

• Define and evolve Replit's brand voice, tone, and narrative across all communications.
• Lead copywriting for product launches, campaigns, events, and activations.
• Write and adapt marketing assets across web, social, email, paid media, video scripts, events.
• Create scalable editorial guidelines for teams to write with excellence.
• Collaborate with designers, marketers, strategists, and agency partners.
• Elevate writing quality across touchpoints with clarity and creativity.
• Explore new formats and cultural opportunities to advance the Replit story.

Skills

Brand writing

Copywriting

Portfolio

Storytelling

Cross-functional collaboration

Concept to execution

Job description

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

About This Job

Replit is redefining how software is built, and who gets to build it. Our mission is to achieve Autonomy for All: making programming accessible, collaborative, and powered by AI. To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself.

Role Overview

You will be responsible for shaping how Replit is expressed worldwide, crafting the voice of our brand, and writing breakthrough copy across campaigns, marketing assets, and product surfaces. You will ensure Replit’s story is clear, consistent, and culturally impactful.

Responsibilities

• Define and evolve Replit’s brand voice, tone, and narrative across all communications.
• Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
• Write and adapt marketing assets across channels — web, social, email, paid media, video scripts, event copy, and more.
• Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
• Collaborate with designers, marketers, strategists, and agency partners.
• Elevate the quality of writing across every touchpoint, advocating for clarity, creativity, and brand-led thinking.
• Explore new creative formats and cultural opportunities that push the Replit story forward.

Required Skills and Experience

• 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
• A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
• Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
• Experience collaborating with cross‑functional teams at the intersection of marketing, product, and design.
• Ability to drive work from concept to final execution in fast‑paced, iterative environments.

Nice to Have

• Experience creating or scaling global brand voice and editorial systems.
• Exposure to writing across motion, digital platforms, and experiential activations.
• Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
• Interest in AI, creativity, and shaping the cultural narrative around new technologies.

Benefits

• Competitive Salary & Equity
• 401(k) Program with a 4% match (US Only)
• Health, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• Paid Parental, Medical, and Caregiver Leave
• Flexible Time Off (FTO) + Holidays
• Commuter Benefits (In-Office Only)
• Monthly Wellness Stipend
• Autonomous Work Environment
• In Office Set-Up Reimbursement (In-Office Only)
• Quarterly Team Gatherings
• In-Office Amenities (In-Office Only)

Full-Time Employees: This is a full-time role located at our Foster City, CA office. The role requires in-office presence on Monday, Wednesday, and Friday.

Equal Opportunity

To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all backgrounds, especially candidates from underrepresented and non‑traditional backgrounds.

Compensation Range

$185K – $220K