Brand & Conversion Creative Lead — Remote (LATAM)

Higlobe; United States; Remoto; USD 25.000 - 30.000; Part-time

Vantaggi offerti da questo lavoro

Remote LATAM

Part-time hours

Growth opportunity

Descrizione del lavoro

Higlobe is seeking a Brand & Conversion Creative Lead to shape brand messaging, creative direction, and the customer experience across channels. You will lead copywriting, craft website and conversion strategies, and collaborate with an in-house designer to bring concepts to life.

The role is strategic yet hands-on, setting the creative vision and ensuring consistency across all brand touchpoints. It starts at 15–25 hours per week, with potential growth into full-time leadership as the business

Competenze

• 4+ years in brand messaging, copywriting, or creative direction for consumer brands.
• Experience with US-based DTC/CPG brands and conversion-focused content.
• Strong ability to brief and critique designers and creative teams.
• Near-native US English with strong purchase psychology understanding.

Mansioni

• Lead website and landing page messaging to boost conversions.
• Provide creative briefs, wireframes, and feedback to in-house designer.
• Maintain cohesive brand voice across digital platforms and packaging.
• Optimize Amazon content and Brand Store messaging in collaboration with agencies.
• Develop email concepts and copy for cross-channel campaigns.
• Shape future creative concepts for paid ads and product launches.

Conoscenze

Brand messaging

Copywriting

Creative strategy

Direction to designers

Strumenti

Figma

Google Workspace

PM tools

Descrizione del lavoro

Higlobe is seeking a Brand & Conversion Creative Lead to shape brand messaging, creative direction, and the customer experience across channels. You will lead copywriting, craft website and conversion strategies, and collaborate with an in-house designer to bring concepts to life.

The role is strategic yet hands-on, setting the creative vision and ensuring consistency across all brand touchpoints. It starts at 15–25 hours per week, with potential growth into full-time leadership as the business