Brand & Conversion Lead Role - CPG DTC Career Growth

Remote Talent LATAM; United States; Remote; USD 25,000 - 30,000; Part time

Benefits offered by this job

Remote (Latin America)

Part-time 15–25 hours/week

Growth to full-time opportunity

Overlap with US Eastern hours

Job summary

Remote Talent LATAM is seeking a commercially minded Brand & Conversion Creative Lead to shape brand messaging, creative direction, and customer experience across channels. This strategic, hands-on role leads copywriting, website/conversion strategies, and collaborates with an in-house designer to bring concepts to life.

The position starts at 15–25 hours per week, with a growth path to full-time leadership as the brand scales. Strong US English and a portfolio are required.

Qualifications

• 4+ years of brand messaging, copywriting, creative strategy, or creative direction for consumer brands.
• Experience with US-based DTC, food, beverage, wellness, or CPG brands.
• Strong copywriting and conversion optimization skills for website, landing pages, and product copy.
• Ability to brief and direct graphic designers and provide constructive feedback.
• Near-native US English proficiency and strong understanding of American consumer culture.
• Familiarity with Figma, Google Workspace, and project management tools.
• A strong portfolio showcasing brand, copywriting, and conversion-focused work.

Responsibilities

• Lead messaging and content structure for the new website, landing pages, and product pages to drive conversions.
• Develop creative briefs, wireframes, and feedback for the in-house designer.
• Ensure brand voice and visual identity across digital platforms and packaging.
• Collaborate with an Amazon agency to optimize product listings and A+ content.
• Review social media content, develop email concepts, and support marketing collateral.
• Create future creative concepts and scripts for paid campaigns and product launches.

Skills

Brand messaging

Copywriting

Creative strategy

Conversion optimization

US English proficiency

Communication

Tools

Figma

Google Workspace

Job description

Brand & Conversion Lead Role - CPG DTC Career Growth — Remote

Career Development Signals: This role sits at the intersection of brand strategy, conversion copywriting, and creative leadership — a high-value skill stack increasingly sought after by DTC and e-commerce brands. Working on a full brand refresh gives you rare end-to-end portfolio material: website copy, Amazon A+ content, packaging, and paid ad concepts all in one engagement.

Compensation Context: At $2,500/month for 15–25 hours/week, the effective hourly rate is approximately $25–$42/hour USD. For LATAM-based creatives, this is competitive. However, US-based brand strategists with equivalent seniority typically earn $60–$90/hour, so there is a geographic arbitrage factor at play. The growth path to full-time is a meaningful upside if the brand scales as anticipated.

Green Flags:

• Explicit growth path from part-time to full-time creative leadership — rare clarity for a contract role.
• Strategic scope (direction, briefs, brand voice) rather than purely execution-level work — great for seniority positioning.
• Exposure to Amazon CPG brand building, which is a niche but high-demand skill as more brands prioritize marketplace optimization.

Watch Points:

• Family-owned, early-stage brand — expect ambiguity, shifting priorities, and a need to operate with limited resources.
• Part-time entry means income instability; treat the full-time growth opportunity as aspirational rather than guaranteed.
• Near-native English requirement is high — ensure your portfolio clearly demonstrates US consumer copywriting fluency.

About Us

Remote Talent LATAM connects talented professionals across Latin America with growing companies in the U.S. and other international markets. We help professionals find long-term remote opportunities where they can grow their careers while making a meaningful impact on the teams they join.

About the Client

Our client is a family-owned food brand serving the US market, specializing in better-for-you, high-fiber, low-calorie alternatives to everyday favorites. Its product line includes signature high-fiber pasta, mac & cheese, crackers, and flour, combining innovative food formulations with the taste and experience consumers love.

With Amazon as its primary sales channel, the company is currently undergoing a comprehensive brand refresh, including new packaging, a redesigned direct-to-consumer website, and expanded marketing initiatives.

About the Role

We are looking for a commercially minded Brand & Conversion Creative Lead to shape the brand's messaging, creative direction, and customer experience across multiple channels.

This is a strategic, hands-on role for someone who knows how to turn brand positioning into compelling messaging and high-converting creative. You will lead copywriting, develop website and conversion strategies, and collaborate closely with an in-house graphic designer to bring creative concepts to life.

Rather than producing every visual asset yourself, you'll be responsible for setting the creative vision, providing clear direction, and ensuring consistency across all brand touchpoints.

The position starts at 15–25 hours per week, with the opportunity to grow into a full-time creative leadership role as the business expands.

Key Responsibilities

• Website & Conversion Strategy: Lead messaging and content structure for the new website, landing pages, and product pages, creating persuasive copy that communicates product benefits and drives conversions.
• Creative Direction: Develop creative briefs, wireframes, visual references, and actionable feedback to guide the in-house graphic designer.
• Brand Consistency: Maintain a cohesive brand voice and visual identity across digital platforms, packaging, marketing materials, and customer touchpoints.
• Amazon Content Optimization: Collaborate with the Amazon agency to improve product listings, A+ content, and Brand Store messaging.
• Cross-Channel Content: Review social media content, develop email campaign concepts and copy, and support retail and wholesale marketing collateral.
• Future Creative Initiatives: Develop creative concepts, messaging angles, and scripts for future paid advertising campaigns and new product launches.

Requirements

• 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
• Experience working with US-based DTC, food, beverage, wellness, or CPG brands.
• Strong copywriting and conversion optimization skills, with experience developing website, landing page, and product copy.
• Proven ability to brief, direct, and provide constructive feedback to graphic designers and other creative professionals.
• Near-native US English proficiency, with an excellent understanding of American consumer culture, conversational language, and purchase psychology.
• Familiarity with Figma, Google Workspace, and project management tools.
• A strong creative portfolio showcasing relevant brand, copywriting, and conversion-focused work.

Nice to Have

• Experience with Amazon A+ Content, Brand Stores, and product listing optimization.
• Familiarity with Shopify, Klaviyo, and email marketing campaigns.
• Experience in packaging development, retail collateral, or product launches.
• Experience concepting creative for paid social campaigns, including static and video ads.

Benefits & Compensation

• Location: Remote (Latin America).
• Schedule: Part-time, approximately 15–25 hours per week (3–5 hours per day).
• Availability: Must overlap with US Eastern business hours, with mandatory availability from 1:00–3:00 PM ET. Additional hours should preferably overlap with Eastern business hours.
• Compensation: Starting at $2,500 USD/month, with flexibility to offer higher compensation depending on experience and qualifications.
• Growth Opportunity: Potential to expand into full-time hours and increased compensation as the brand and its initiatives grow.

Eligibility Criteria:

• This position is only open to candidates residing in Latin American (LATAM) countries.
• Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• Resumes must be submitted in English.
• Applications that do not meet these criteria will be automatically rejected.

Is this role fully remote or does it require any in-person presence? This role is fully remote and open to candidates residing anywhere in Latin America. No in-person presence is required.

What are the exact hours I need to be available each day? You must be available from 1:00–3:00 PM US Eastern Time daily. The remaining hours within your 15–25 hour weekly schedule should preferably also fall within Eastern business hours.

What is the starting compensation and can it be negotiated? The role starts at $2,500 USD per month, with flexibility to offer higher compensation based on your experience and qualifications.

Is there a path to full-time employment? Yes — the posting explicitly states the position can grow into a full-time creative leadership role with increased compensation as the brand and its initiatives expand.

Do I need graphic design skills for this role? No. You will set the creative vision and direct an in-house graphic designer through briefs, wireframes, and feedback — you are not expected to produce visual assets yourself.

Remote work & career advice that actually works.