Brand & Conversion Creative Lead | Part-Time to Full-Time | LATAM Only | 82014

Remote Talent LATAM; United States; Remoto; USD 25.000 - 30.000; Part-time

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Remote Talent LATAM seeks a commercially minded Brand & Conversion Creative Lead to shape messaging and drive conversions across channels for a US-focused brand. You will lead copywriting, develop website and conversion strategies, and collaborate with an in-house designer to bring concepts to life.

The role prioritizes setting the creative vision, ensuring consistency across touchpoints, and growing from 15–25 hours per week to a full-time leadership position as the business expands.

Competenze

• 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
• Experience with US-based DTC, food, beverage, wellness, or CPG brands.
• Strong copywriting and conversion optimization skills for website, landing pages, and product copy.
• Ability to brief, direct, and provide constructive feedback to graphic designers and other creative professionals.
• Near-native US English proficiency and understanding of American consumer culture.
• Familiarity with Figma, Google Workspace, and project management tools.
• Strong portfolio showcasing relevant brand, copywriting, and conversion-focused work.

Mansioni

• Lead website and conversion strategy messaging for the new website, landing pages, and product pages.
• Provide creative direction with briefs, wireframes, and feedback to the in-house designer.
• Maintain brand voice and visual identity across digital platforms, packaging, and marketing materials.
• Collaborate with the Amazon agency to optimize product listings, A+ content, and Brand Store messaging.
• Develop email campaign concepts and copy; support retail and wholesale collateral.
• Develop future creative concepts and scripts for paid advertising campaigns and product launches.

Conoscenze

Brand messaging

Copywriting

Creative strategy

Creative direction

Conversion optimization

Cross-functional collaboration

Strumenti

Figma

Google Workspace

Project management tools

Descrizione del lavoro

About Us

Remote Talent LATAM connects talented professionals across Latin America with growing companies in the U.S. and other international markets. We help professionals find long-term remote opportunities where they can grow their careers while making a meaningful impact on the teams they join.

About the Client

Our client is a family-owned food brand serving the US market, specializing in better-for-you, high-fiber, low-calorie alternatives to everyday favorites. Its product line includes signature high-fiber pasta, mac & cheese, crackers, and flour, combining innovative food formulations with the taste and experience consumers love.

With Amazon as its primary sales channel, the company is currently undergoing a comprehensive brand refresh, including new packaging, a redesigned direct-to-consumer website, and expanded marketing initiatives.

About the Role

We are looking for a commercially minded Brand & Conversion Creative Lead to shape the brand's messaging, creative direction, and customer experience across multiple channels.

This is a strategic, hands-on role for someone who knows how to turn brand positioning into compelling messaging and high-converting creative. You will lead copywriting, develop website and conversion strategies, and collaborate closely with an in-house graphic designer to bring creative concepts to life.

Rather than producing every visual asset yourself, you'll be responsible for setting the creative vision, providing clear direction, and ensuring consistency across all brand touchpoints.

The position starts at 15–25 hours per week, with the opportunity to grow into a full-time creative leadership role as the business expands.

Key Responsibilities

• Website & Conversion Strategy: Lead messaging and content structure for the new website, landing pages, and product pages, creating persuasive copy that communicates product benefits and drives conversions.
• Creative Direction: Develop creative briefs, wireframes, visual references, and actionable feedback to guide the in-house graphic designer.
• Brand Consistency: Maintain a cohesive brand voice and visual identity across digital platforms, packaging, marketing materials, and customer touchpoints.
• Amazon Content Optimization: Collaborate with the Amazon agency to improve product listings, A+ content, and Brand Store messaging.
• Cross-Channel Content: Review social media content, develop email campaign concepts and copy, and support retail and wholesale marketing collateral.
• Future Creative Initiatives: Develop creative concepts, messaging angles, and scripts for future paid advertising campaigns and new product launches.

• 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
• Experience working with US-based DTC, food, beverage, wellness, or CPG brands.
• Strong copywriting and conversion optimization skills, with experience developing website, landing page, and product copy.
• Proven ability to brief, direct, and provide constructive feedback to graphic designers and other creative professionals.
• Near-native US English proficiency, with an excellent understanding of American consumer culture, conversational language, and purchase psychology.
• Familiarity with Figma, Google Workspace, and project management tools.
• A strong creative portfolio showcasing relevant brand, copywriting, and conversion-focused work.

Nice to Have

• Experience with Amazon A+ Content, Brand Stores, and product listing optimization.
• Familiarity with Shopify, Klaviyo, and email marketing campaigns.
• Experience in packaging development, retail collateral, or product launches.
• Experience concepting creative for paid social campaigns, including static and video ads.

• Location: Remote (Latin America).
• Schedule: Part-time, approximately 15–25 hours per week (3–5 hours per day).
• Availability: Must overlap with US Eastern business hours, with mandatory availability from 1:00–3:00 PM ET. Additional hours should preferably overlap with Eastern business hours.
• Compensation: Starting at $2,500 USD/month, with flexibility to offer higher compensation depending on experience and qualifications.
• Growth Opportunity: Potential to expand into full-time hours and increased compensation as the brand and its initiatives grow.

Eligibility Criteria:

• This position is only open to candidates residing in Latin American (LATAM) countries, such as:

Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected