Brand & Conversion Creative Lead | Part-Time to Full-Time | LATAM

Remote Talent LATAM; United States; Remoto; USD 25.000 - 30.000; Part-time

Vantaggi offerti da questo lavoro

Remote LATAM

Part-time hours

Growth opportunity

Descrizione del lavoro

Higlobe is seeking a Brand & Conversion Creative Lead to shape brand messaging, creative direction, and the customer experience across channels. You will lead copywriting, craft website and conversion strategies, and collaborate with an in-house designer to bring concepts to life.

The role is strategic yet hands-on, setting the creative vision and ensuring consistency across all brand touchpoints. It starts at 15–25 hours per week, with potential growth into full-time leadership as the business

Competenze

• 4+ years in brand messaging, copywriting, or creative direction for consumer brands.
• Experience with US-based DTC/CPG brands and conversion-focused content.
• Strong ability to brief and critique designers and creative teams.
• Near-native US English with strong purchase psychology understanding.

Mansioni

• Lead website and landing page messaging to boost conversions.
• Provide creative briefs, wireframes, and feedback to in-house designer.
• Maintain cohesive brand voice across digital platforms and packaging.
• Optimize Amazon content and Brand Store messaging in collaboration with agencies.
• Develop email concepts and copy for cross-channel campaigns.
• Shape future creative concepts for paid ads and product launches.

Conoscenze

Brand messaging

Copywriting

Creative strategy

Direction to designers

Strumenti

Figma

Google Workspace

PM tools

Descrizione del lavoro

About the Client

Our client is a family-owned food brand serving the US market, specializing in better-for-you, high-fiber, low-calorie alternatives to everyday favorites. Its product line includes signature high-fiber pasta, mac & cheese, crackers, and flour, combining innovative food formulations with the taste and experience consumers love.

With Amazon as its primary sales channel, the company is currently undergoing a comprehensive brand refresh, including new packaging, a redesigned direct-to-consumer website, and expanded marketing initiatives.

About the Role

We are looking for a commercially minded Brand & Conversion Creative Lead to shape the brand's messaging, creative direction, and customer experience across multiple channels.

This is a strategic, hands-on role for someone who knows how to turn brand positioning into compelling messaging and high-converting creative. You will lead copywriting, develop website and conversion strategies, and collaborate closely with an in-house graphic designer to bring creative concepts to life.

Rather than producing every visual asset yourself, you'll be responsible for setting the creative vision, providing clear direction, and ensuring consistency across all brand touchpoints.

The position starts at 15–25 hours per week, with the opportunity to grow into a full-time creative leadership role as the business expands.

Key Responsibilities

• Website & Conversion Strategy: Lead messaging and content structure for the new website, landing pages, and product pages, creating persuasive copy that communicates product benefits and drives conversions.
• Creative Direction: Develop creative briefs, wireframes, visual references, and actionable feedback to guide the in-house graphic designer.
• Brand Consistency: Maintain a cohesive brand voice and visual identity across digital platforms, packaging, marketing materials, and customer touchpoints.
• Amazon Content Optimization: Collaborate with the Amazon agency to improve product listings, A+ content, and Brand Store messaging.
• Cross-Channel Content: Review social media content, develop email campaign concepts and copy, and support retail and wholesale marketing collateral.
• Future Creative Initiatives: Develop creative concepts, messaging angles, and scripts for future paid advertising campaigns and new product launches.

Requirements

• 4+ years of experience in brand messaging, copywriting, creative strategy, or creative direction for consumer-facing brands.
• Experience working with US-based DTC, food, beverage, wellness, or CPG brands.
• Strong copywriting and conversion optimization skills, with experience developing website, landing page, and product copy.
• Proven ability to brief, direct, and provide constructive feedback to graphic designers and other creative professionals.
• Near-native US English proficiency, with an excellent understanding of American consumer culture, conversational language, and purchase psychology.
• Familiarity with Figma, Google Workspace, and project management tools.
• A strong creative portfolio showcasing relevant brand, copywriting, and conversion-focused work.

Nice to Have

• Experience with Amazon A+ Content, Brand Stores, and product listing optimization.
• Familiarity with Shopify, Klaviyo, and email marketing campaigns.
• Experience in packaging development, retail collateral, or product launches.
• Experience concepting creative for paid social campaigns, including static and video ads.

Benefits

• Location: Remote (Latin America).
• Schedule: Part-time, approximately 15–25 hours per week (3–5 hours per day).
• Availability: Must overlap with US Eastern business hours, with mandatory availability from 1:00–3:00 PM ET. Additional hours should preferably overlap with Eastern business hours.
• Compensation: Starting at $2,500 USD/month, with flexibility to offer higher compensation depending on experience and qualifications.
• Growth Opportunity: Potential to expand into full-time hours and increased compensation as the brand and its initiatives grow.

Eligibility Criteria:

• This position is only open to candidates residing in Latin American (LATAM) countries, such as:

Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
Resumes must be submitted in English.
Applications that do not meet these criteria will be automatically rejected