Brand & Content Strategy Lead

Socket.dev; Lincolnton (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

UCS is seeking a Brand Marketing leader to translate strategy into messaging and content across channels. You will steward the brand, ensuring communications reflect expertise and credibility in athletics communities.

You will own the content calendar, develop full-funnel content strategies, and partner with teams to deliver cohesive brand experiences across website, email, social, catalogs, and events.

Qualifications

• 5+ years in brand or content marketing (B2B preferred).
• Exceptional writing, editing, and storytelling skills; adaptable for audiences, formats, stages.
• Proven track record managing integrated content calendars and multi-channel campaigns.
• Experience with email marketing, marketing automation, content management, and social media tools.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.

Responsibilities

• Translate brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
• Serve as a brand steward, ensuring every communication reflects UCS's expertise, quality, credibility, and commitment to the athletics community.
• Translate brand strategy into practical messaging frameworks, campaign briefs, editorial standards, and content guidelines.
• Partner with creative team members and external agencies to deliver cohesive, high-quality brand experiences.
• Own the annual marketing and editorial calendar, aligning campaigns with product launches, promotions, events, sponsorships, and seasonal purchasing cycles.
• Develop full-funnel content strategies from awareness to conversion, loyalty, and advocacy.
• Create and manage content across website, email, social, catalogs, sales materials, events, PR, and internal communications.
• Build a repeatable content development process with briefs, owners, milestones, approvals, and execution plans.
• Repurpose high-value stories/assets across channels to extend reach and maintain messaging.

Skills

Brand strategy

Content marketing

Integrated marketing

Communication & storytelling

Project management

Email marketing

Education

Bachelor's degree in Marketing/Communications/Journalism/Business

Tools

Marketing automation

Content management systems

SEO tools

Social media tools

Job description

UCS is seeking a Brand Marketing leader to translate strategy into messaging and content across channels. You will steward the brand, ensuring communications reflect expertise and credibility in athletics communities.

You will own the content calendar, develop full-funnel content strategies, and partner with teams to deliver cohesive brand experiences across website, email, social, catalogs, and events.