Brand & Content Manager

United Canvas & Sling Inc; Lincolnton (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

United Canvas & Sling Inc. seeks a senior brand and content marketer to translate brand strategy into impactful messaging and integrated campaigns across channels.

You will steward the brand, ensure consistency, and collaborate with creative teams and agencies to deliver high-quality experiences for athletic programs and facilities. The role manages the annual editorial calendar, develops full-funnel content, and enables sales with on-brand materials.

Qualifications

• 5+ years of brand/content/integrated marketing experience, B2B preferred.
• Exceptional writing, editing, and storytelling with multi-channel adaptation.
• Proven track record managing integrated content calendars and campaigns from strategy to execution.
• Experience with email marketing, marketing automation, content management, and social media tools.
• Knowledge of SEO, digital content best practices, lead generation, and conversion-focused messaging.
• Experience supporting product launches, commercialization, or sales enablement.
• Bachelor's degree in marketing, communications, journalism, business, or related field.

Responsibilities

• Translate brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
• Act as a brand steward reflecting UCS's expertise, quality, credibility, and commitment to athletics.
• Own annual marketing/editorial calendar and align campaigns with launches, events, and cycles.
• Develop multi-channel content across website, email, social, catalogs, and PR; build briefs and execution plans.
• Create and manage paid/owned content through campaigns, landing pages, and offers.
• Collaborate with creative teams and agencies to deliver cohesive brand experiences.
• Measure KPIs and optimize content strategy and channels for reach and engagement.

Skills

Brand marketing

Content marketing

Integrated marketing

Editing/writing

Project management

Education

Bachelor's degree in marketing, communications, journalism, business

Tools

Email marketing

Marketing automation

Content management

Social media tools

SEO

Job description

Description

What You Will Own

Brand Activation and Stewardship

• Translate the brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
• Serve as a brand steward, ensuring every communication reflects UCS's expertise, quality, credibility, and commitment to the athletics community.
• Translate brand strategy into practical messaging frameworks, campaign briefs, editorial standards, and content guidelines.
• Partner with creative team members and external agencies to deliver cohesive, high-quality brand experiences.

Integrated Content Strategy and Planning

• Own the annual marketing and editorial calendar, aligning campaigns with product launches, promotions, events, sponsorships, and seasonal purchasing cycles.
• Develop full-funnel content strategies that move priority audiences from awareness and consideration to conversion, loyalty, and advocacy.
• Create and manage content across the website, email, social media, catalogs, sales materials, trade shows, PR, and internal communications.
• Build a repeatable content development process that includes clear briefs, owners, milestones, approvals, and execution plans.
• Repurpose high-value stories and assets across channels to extend reach, improve efficiency, and maintain message consistency.

Campaigns, Email, and Demand Generation

• Plan, write, and execute integrated campaigns for athletic directors, coaches, facility managers, administrators, dealers, and other customer segments.
• Develop segmented email campaigns and nurture programs that support acquisition, product education, reactivation, and customer retention.
• Partner with digital marketing and sales to create landing pages, lead-generation offers, calls to action, and conversion-focused content.
• Test subject lines, messages, formats, audiences, and timing; use results to continuously improve engagement and conversion.

Social Media Strategy and Community Storytelling

• Set social media strategy, editorial direction, and the content calendar across the platforms most relevant to UCS audiences, including LinkedIn, Instagram, Facebook, YouTube and emerging industry channels.
• Create content that strengthens UCS's authority and humanizes the brand, including customer stories, product education, installations, event coverage, industry insights, and behind-the-scenes features.
• Build a consistent pipeline of user-generated content, testimonials, case studies, and success stories from schools, programs, athletes, coaches, and facilities.
• Monitor industry conversations, audience engagement, competitive activity, and cultural trends to identify timely content opportunities.
• Partner closely with the Social Media Manager, who owns day-to-day platform execution, publishing, community engagement, social listening, and channel-level reporting; this role sets direction and provides briefs, while the Social Media Manager runs execution.

Product Commercialization and Sales Enablement

• Develop differentiated positioning, messaging, and content plans for new product introductions and priority product categories.
• Translate technical product features into clear customer value for distinct audiences and buying environments.
• Equip the sales team and dealer network with on-brand, easy-to-use content that supports stronger customer conversations and shorter sales cycles.

Public Relations, Thought Leadership, and Internal Communications

• Support PR strategy, media outreach, press releases, award submissions, and relationships with relevant trade and industry publications.
• Develop executive communications and thought leadership that elevate UCS's expertise and point of view.
• Create clear, engaging internal communications that keep employees informed and aligned around company priorities, launches, milestones, and change initiatives.

Measurement and Optimization

• Establish content and channel KPIs tied to reach, engagement, lead generation, conversion, pipeline influence, and content utilization.
• Build regular performance reporting and translate insights into clear recommendations and action plans.
• Maintain a searchable content library and identify gaps, refresh opportunities, and high-performing assets that can be scaled.

Requirements

What You Bring

• 5+ years of experience in brand marketing, content marketing, integrated marketing, communications, or a related discipline; B2B experience strongly preferred.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt content for different audiences, formats, and stages of the buyer journey.
• Proven track record managing integrated content calendars and multi-channel campaigns from strategy through execution, with strong project management discipline and attention to detail.
• Experience with email marketing, marketing automation, content management, and social media tools.
• Working knowledge of SEO, digital content best practices, lead generation, and conversion-focused messaging.
• Experience supporting product launches, commercialization, or sales enablement.
• Bachelor's degree in marketing, Communications, Journalism, Business, or a related field, or equivalent professional experience.

Preferred Experience

• Experience marketing to athletic directors, coaches, educators, administrators, facility managers, dealers, or institutional buyers.
• Experience in athletic equipment, sporting goods, education, facilities, manufacturing, or another product-led industry.
• Experience developing customer case studies, video content, user-generated content programs, or executive thought leadership.
• Familiarity with brand architecture, messaging frameworks, voice and tone guidelines, and digital asset management.