Brand & Content Lead: Strategy, Campaigns & Storytelling

United Canvas & Sling Inc; Lincolnton (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

United Canvas & Sling Inc. seeks a senior brand and content marketer to translate brand strategy into impactful messaging and integrated campaigns across channels.

You will steward the brand, ensure consistency, and collaborate with creative teams and agencies to deliver high-quality experiences for athletic programs and facilities. The role manages the annual editorial calendar, develops full-funnel content, and enables sales with on-brand materials.

Qualifications

• 5+ years of brand/content/integrated marketing experience, B2B preferred.
• Exceptional writing, editing, and storytelling with multi-channel adaptation.
• Proven track record managing integrated content calendars and campaigns from strategy to execution.
• Experience with email marketing, marketing automation, content management, and social media tools.
• Knowledge of SEO, digital content best practices, lead generation, and conversion-focused messaging.
• Experience supporting product launches, commercialization, or sales enablement.
• Bachelor's degree in marketing, communications, journalism, business, or related field.

Responsibilities

• Translate brand strategy into consistent messaging, content, campaigns, and customer experiences across channels.
• Act as a brand steward reflecting UCS's expertise, quality, credibility, and commitment to athletics.
• Own annual marketing/editorial calendar and align campaigns with launches, events, and cycles.
• Develop multi-channel content across website, email, social, catalogs, and PR; build briefs and execution plans.
• Create and manage paid/owned content through campaigns, landing pages, and offers.
• Collaborate with creative teams and agencies to deliver cohesive brand experiences.
• Measure KPIs and optimize content strategy and channels for reach and engagement.

Skills

Brand marketing

Content marketing

Integrated marketing

Editing/writing

Project management

Education

Bachelor's degree in marketing, communications, journalism, business

Tools

Email marketing

Marketing automation

Content management

Social media tools

SEO

Job description

United Canvas & Sling Inc. seeks a senior brand and content marketer to translate brand strategy into impactful messaging and integrated campaigns across channels.

You will steward the brand, ensure consistency, and collaborate with creative teams and agencies to deliver high-quality experiences for athletic programs and facilities. The role manages the annual editorial calendar, develops full-funnel content, and enables sales with on-brand materials.