Content Manager: Brand Storytelling & Operations

Bloomingdale's; New York (NY); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

401k

Medical/Vision/Dental Insurance

PTO accruals

Job summary

Bloomingdale's is seeking a Content Manager in New York, NY to lead content planning and storytelling across customer touchpoints. You will align priorities with merchant strategies, collaborate with Creative, Site Merchandising, SEO, and Finance to deliver consistent brand storytelling and effective asset use.

You will manage briefs, calendars, and approvals to ensure on-brand content delivered on schedule, while supporting evolving marketing goals and enterprise priorities.

Qualifications

• 4+ years of experience in content management, marketing operations, retail marketing, creative production, brand marketing, or related field.
• Demonstrated knowledge of brand storytelling and customer-facing marketing channels.
• Ability to translate priorities into content strategies, briefs, and deliverables.
• Excellent project management, calendar planning, and workflow coordination.
• Strong collaboration across cross-functional teams.
• Clear written and verbal communication; ability to brief and consolidate feedback.

Responsibilities

• Partner with Director of Account Management to align content priorities with business and brand objectives.
• Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify seasonal storytelling opportunities.
• Translate prioritized stories into executable content programs including shoots, lookbooks, and guides.
• Build and maintain the Content Calendar to provide visibility into priorities and timelines.
• Create briefs translating priorities into creative direction, timelines, and success criteria.
• Partner with Creative and Copy teams to develop storytelling approaches maintaining brand voice and visuals.
• Manage revisions and approvals for all assets, ensuring timely delivery and accuracy.
• Partner with Finance to evaluate asset utilization and maximize value of creative assets.
• Report to Account Director RTW.

Job description

Bloomingdale's is seeking a Content Manager in New York, NY to lead content planning and storytelling across customer touchpoints. You will align priorities with merchant strategies, collaborate with Creative, Site Merchandising, SEO, and Finance to deliver consistent brand storytelling and effective asset use.

You will manage briefs, calendars, and approvals to ensure on-brand content delivered on schedule, while supporting evolving marketing goals and enterprise priorities.