Brand Communications Leader: National Campaigns

Macy's; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Competitive pay

Benefits

Health coverage

401(k) match

Job summary

Macy’s is seeking a Senior Director, Brand Communications to develop and execute integrated communications strategies that strengthen brand reputation and drive business results. You will lead external communications for major programs, manage media relations, and partner with cross-functional teams to support national campaigns and product launches.

You will serve as a senior communications leader and spokesperson, managing budgets and ensuring measurable ROI while fostering relationships with

Qualifications

• Bachelor's degree or equivalent work experience in communications or related field.
• 10–15+ years in communications, media relations, or related field.
• Able to travel for key initiatives and work a flexible schedule.

Responsibilities

• Lead external communications strategies for major merchandising and marketing programs.
• Direct integrated brand campaigns across earned, owned, and paid channels.
• Build relationships with national and regional media and key influencers.
• Develop and execute national and regional event and product launch plans.
• Provide strategic counsel to executives and act as a company spokesperson.

Skills

Brand leadership

Media relations

Executive counsel

Crisis management

Content development

Cross-functional leadership

Education

Bachelor's degree or equivalent

Job description

Macy’s is seeking a Senior Director, Brand Communications to develop and execute integrated communications strategies that strengthen brand reputation and drive business results. You will lead external communications for major programs, manage media relations, and partner with cross-functional teams to support national campaigns and product launches.

You will serve as a senior communications leader and spokesperson, managing budgets and ensuring measurable ROI while fostering relationships with