Brand & Content Manager

GeoSearch; California (MO); On-site; USD 90,000 - 130,000; Full time

Job summary

GeoSearch is seeking a Brand & Content Manager to own brand strategy across three brands, guide writers and designers, and direct high-stakes messaging. You will set positioning, define audience, and allocate effort and budget to maximize impact.

You will manage the editorial calendar, write briefs, edit drafts, and ensure content meets the defined bar. This role also leads email marketing strategy, analyses campaign data, and collaborates with Sales to turn customer questions into published

Qualifications

• 5–8 years in marketing with ownership of content or brand.
• Ability to write and edit at a professional standard and direct video/design work.
• Comfortable analyzing campaign data to decide what to change.

Responsibilities

• Own the long-term brand and marketing strategy across three brands.
• Define positioning, audience, and core message for each brand.
• Decide where effort and budget go: channels, audiences, content, and what to stop doing.
• Own and enforce brand standards, including voice, visual identity, and the asset library.
• Own the editorial calendar across written, visual, and video content for all three brands.
• Set the editorial standard and define quality for the audience.
• Write the briefs, direct the work, and provide specific feedback on quality.
• Own high-stakes work: positioning, launch messaging, and tone-setting pieces.
• Own distribution and plan asset reuse across channels and audiences.
• Partner with Sales to turn recurring questions and wins into published content.
• Own email strategy: cadence, calendar, segmentation, and lifecycle flows.
• Direct the email team or agency on what to send, to whom, and when.
• Set and run the testing roadmap: subject lines, offers, send times, and creative.
• Analyze results and make data-driven changes.

Skills

Editorial judgment

Content strategy

Writing & editing

Data-driven marketing

Team direction

Tools

Shopify

Google Analytics

Klaviyo

Asana

Job description

The Brand & Content Manager will own all responsibilities outside of paid advertising. The focus of this role will be setting the brand and marketing strategy, knowing what separates strong work from weak work, and directing writers, designers, and agencies to consistently produce work that clears that bar. This is a working role. You will write briefs, edit drafts, shape messaging, and own the highest-stakes pieces yourself.

Key Responsibilities:

Brand & Marketing Strategy

• Own the long-term brand and marketing strategy across three brands, and translate it into quarterly priorities.
• Define positioning, audience, and core message for each brand so each has a clear reason to exist.
• Decide where effort and budget go: which channels, which audiences, which content, and what we stop doing.
• Own and enforce brand standards, including voice, visual identity, and the asset library.

Content Direction

• Own the editorial calendar across written, visual, and video content for all three brands.
• Set the editorial standard. Define what quality looks like for our audience, and make it explicit enough that writers and designers can hit it.
• Write the briefs, direct the work, and edit what comes back with specific feedback on why it does or does not meet the bar.
• Own the highest-stakes work directly: positioning, launch messaging, and the pieces that set the tone for everything else.
• Own distribution, not just production. Plan how each asset gets reused across channels and audiences.
• Partner with Sales to turn recurring customer questions, objections, and wins into published content.

Email Marketing

• Own email strategy: cadence, calendar, segmentation, and lifecycle flows.
• Direct the email team or agency on what to send, to whom, and when, rather than approving what they propose.
• Set and run the testing roadmap: subject lines, offers, send times, and creative, tested one variable at a time.
• Analyze the results and make the call on what changes. Own the read on the data, not just the report.

Qualifications:

Required

• Five to eight years in marketing, with at least three owning content or brand rather than executing someone else's plan.
• Strong editorial judgment. You can read a draft and articulate specifically why it works or does not, then rewrite the brief so the next one is better.
• Ability to write and edit at a professional standard, and to direct video and design work without operating the software yourself.
• Comfortable with campaign data. You can read performance and decide what to change, not just report what happened.
• Working knowledge of Shopify, Google Analytics, Klaviyo or similar, and Asana or similar.

Preferred

• Experience marketing to public sector or institutional buyers, or in a multi-brand portfolio.
• Drone, robotics, imaging, or adjacent hardware category experience.
• Hands-on video or design ability. Useful, not required.