Brand Communications Design Performance Strategy Manager

Globe Telecom, Inc.; Mission (KS); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Brand Communications Design Performance Strategy Manager to lead innovative marketing strategies. This role focuses on developing and executing performance marketing communications that drive online sales and engagement through a deep understanding of consumer behavior and digital channels. You will oversee a dynamic team, guiding the design and optimization of campaigns, while ensuring alignment with brand equity and guidelines. Join a passionate team dedicated to making a positive impact and take your career to the next level in a vibrant and collaborative environment.

Qualifications

• Strong background in performance marketing and digital strategy.
• Experience in leading creative teams and managing campaigns.

Responsibilities

• Lead performance marketing communications strategy and campaign development.
• Oversee internal/external channels and creative teams for digital engagement.
• Monitor partner agency output to ensure smooth operations.

Skills

Performance Marketing

Digital Channel Strategy

Consumer Behavior Analysis

Campaign Development

Team Leadership

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree (Preferred)

Tools

Analytics Tools

Marketing Automation Software

Job description

Brand Communications Design Performance Strategy Manager

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Locations: 17F The Globe Tower

Time Type: Full time

Posted on: Posted 3 Days Ago

Job Requisition ID: R0000014119

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Leads the performance marketing communications strategy crafting and campaign development for an assigned business/businesses within an identified consumer segment, guided by keen understanding of the consumer behavior, the cultural context, the category landscape, the channel mix, and the businesses’ product portfolio, pricing, and go-to-market approach that will drive conversion and engagement in the digital channel of assigned business unit.

Oversees an internal/external channels/media and creative team to assemble a communications go-to-market plan to communicate programs/offers that will grow and create engagement in the business unit’s digital channel.

Govern brand equity and guidelines concerning materials that will cover performance marketing strategy and tactics.

• Develops communications strategy and execution plan to drive online sales goals across the prospecting to buy journey.

• Works closely with analysts and media/channels team to design the consumer journey and messaging matrix based on a clear understanding of consumer behavior and its interaction with online channels.

• Guides a team of channels/media and creatives during weekly sprints to design, launch and optimize online sales campaigns based on performance goals and actionable insights from past performance.

• Monitors and ensures delivery of all partner agency output in line with the contractual and administrative requirements to ensure smooth operations.

• Leads the regular performance reviews that will help optimize executions.

Deliverables

• Audience journey mapping and messaging matrix.

• Lead discussions on audience insights and exploration to drive online sales KPI.

• Identify data driven advanced targeting, micro segmentation, and trigger based decision rules to hone in on high value consumer audiences.

• Facilitate testing scenarios in lock step with brand and Marketing analytics contributing to learning opportunities.

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.