Campaign Planning and Integration Assistant

Macy's; New York (NY); On-site; USD 40,000 - 55,000; Full time

Benefits offered by this job

Merchandise discounts

Tuition reimbursement

Health and wellness coverage

401(k) match

Paid time off

Eight paid holidays

Job summary

Macy’s is seeking a Brand Strategy Assistant to help shape Macy’s brand story and campaigns. You will support development and execution of marketing campaigns, learn from industry experts, and contribute to a strong brand identity for Macy’s.

You will gather data, collaborate with partners, manage schedules, and help ensure timely project delivery. This role offers growth and a vibrant, inclusive environment.

Qualifications

• 1–2 years of marketing or related experience (or relevant internship).
• Strong understanding of consumer behavior and brand messaging.
• Excellent research and analytical skills.
• Strong organizational and time management abilities.
• Excellent communication and interpersonal skills for teamwork.
• Enthusiastic about continuous learning and development.

Responsibilities

• Assist Brand Strategy in developing campaign materials and marketing plans.
• Gather and organize data to support campaign analysis.
• Collaborate with partners to ensure timely delivery of data for briefs.
• Contribute to postmortem process to capture key successes and opportunities.
• Help manage internal schedules and meetings to keep projects on time.
• Build relationships with external agency partners for smooth collaboration.
• Foster a positive, collaborative environment across teams.

Skills

Marketing experience

Consumer behavior

Research skills

Organizational skills

Communication skills

Team collaboration

Learning mindset

Job description

Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Be part of an amazing story
Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Assistant, Brand Strategy will play a crucial role in the success of Macy’s campaigns and communications efforts. In this exciting role, you'll play a part in shaping Macy's brand story. You'll support the Brand Strategy team by assisting with the development and execution of winning marketing campaigns. You'll learn from industry experts and contribute to building a strong brand identity for Macy's.What You Will Do

• Assist in the Brand Strategy team in developing campaign materials, including gathering necessary information and supporting the creation of marketing plans:
• Gather and organize relevant data to support campaign analysis
• Collaborate with partners to ensure timely delivery of all data need to inform creative briefs including customer insights and trend and fashion forecasts
• Contribute to postmortem process to capture key successes and opportunities for future campaigns
• Help to manage internal schedules and meetings to ensure projects are on time
• Build strong relationships with external agency partners, ensuring smooth collaboration and delivering great results.
• Help foster a positive and collaborative environment where all teams work together effectively.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Perform other duties as assigned.
  

Skills You Will Need

• 1-2 years of experience in marketing or a related field (or relevant internship experience).
• Strong understanding of consumer behavior and a passion for building brand messaging and strategies.
• Excellent research and analytical skills.
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively in a team environment.
• Enthusiastic about continuous learning and professional development.
  

Who You Are

• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
  

What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.Some Additional Benefits We Offer Include

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement
  

Access the full menu of benefits offerings here.
About Us
This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.
This job description is not all-inclusive. Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
MARKETING00
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com.