Marketing Strategy Associate: Shape Brand Growth

Bloomingdale's Inc.; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay and benefits rooted in

Merchandise discounts

Health and Wellness Benefits

401k match

Paid Time Off

Tuition reimbursement

Job summary

Macy's, Inc. is seeking an Associate, Marketing Strategy to strategically connect with consumers and build integrated brand partnerships.

You will work with the Director, Marketing Strategy and collaborate with merchandising, content, creative, digital, and customer teams to drive growth. You will translate brand objectives into actionable plans, gather product priorities, analyze data, and develop innovative activations across channels to engage target audiences and strengthen the customer

Qualifications

• Understanding consumer behavior and trends to build meaningful connections.
• Ability to forge integrated partnerships between brands and merchants to amplify marketing efforts.
• Develop marketing plans aligned with sales targets and business goals and execute them effectively.
• Experience deploying marketing strategies across channels with emphasis on experiential, digital, social media, and content marketing.
• Create buzz through experiential activations like events and pop-ups.
• Balance creativity with data insights to inform strategies and decisions.
• Evolve the consumer journey to engage the right audience through the right channels at the right times.
• Coordinate with cross-functional teams to synchronize product priorities and messaging.

Responsibilities

• Translate brand objectives into actionable marketing plans across key timeframes and categories.
• Gather product priorities with merchants to support plan development.
• Analyze data and customer insights to inform marketing plans.
• Develop innovative marketing activations (events, pop-ups) to engage audiences.
• Lead collaboration with cross-functional teams to ensure seamless customer journeys across channels.
• Oversee planning and execution of marketing tactical support and asset reviews.
• Conduct post-campaign analysis to measure effectiveness and learnings.

Skills

Customer Champion

Brand and Merchant Partnership

Marketing Planning and Execution

Multi-Channel Marketing

Experiential Marketing

Creativity with Data-Driven Decision M

End-to-End Consumer Journey

Collaboration and Coordination

Industry Expertise

Job description

Macy's, Inc. is seeking an Associate, Marketing Strategy to strategically connect with consumers and build integrated brand partnerships.

You will work with the Director, Marketing Strategy and collaborate with merchandising, content, creative, digital, and customer teams to drive growth. You will translate brand objectives into actionable plans, gather product priorities, analyze data, and develop innovative activations across channels to engage target audiences and strengthen the customer