Brand Analytics & Strategy Lead (Hybrid)

WOLVERINE WORLDWIDE INC; Rockford (MI); Hybrid; USD 120,000 - 170,000; Full time

Job summary

Merrell is seeking a Brand Analytics Manager within Wolverine World Wide, Inc. to steer forecasting, pricing, SKU productivity, and enterprise reporting. This role partners with PLMs, PD Operations, and Planning to build the data foundation for smarter product decisions across the organization.

The hybrid, Rockford, Michigan-based position leads the Product Analytics Analyst and shapes the brand strategy with data-driven insights and AI-enabled reporting tools.

Qualifications

• 8+ years in product analytics, merchandise or franchise planning within consumer goods.
• Strong financial modeling across forecasting, margin and should-cost analyses.
• Proven ability to translate data into executive-ready recommendations.

Responsibilities

• Lead multi-season franchise forecasting and revenue/margin projection by category and silhouette.
• Develop models to inform Strategic Plan and long-range decisions.
• Own pricing and margin frameworks; alert leadership to risks early.
• Deliver regular revenue reports and executive-ready insights.
• Mentor the Product Analytics Analyst and drive data governance.

Skills

Product analytics

Forecasting

Financial modeling

Cross-functional collaboration

BI tools

Tools

Power BI

Tableau

Centric

Job description

Merrell is seeking a Brand Analytics Manager within Wolverine World Wide, Inc. to steer forecasting, pricing, SKU productivity, and enterprise reporting. This role partners with PLMs, PD Operations, and Planning to build the data foundation for smarter product decisions across the organization.

The hybrid, Rockford, Michigan-based position leads the Product Analytics Analyst and shapes the brand strategy with data-driven insights and AI-enabled reporting tools.