Product Analytics Manager - Merrell

Wolverine Worldwide; Rockford (MI); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Wolverine Worldwide seeks an experienced Product Analytics leader to drive forecasting, scenario modeling, and strategic insights across franchises and categories. You will align product strategy with financial targets, partnering with PLMs, planning teams, and senior leadership to influence line decisions and performance benchmarks.

You will mentor the Product Analytics Analyst, develop dashboard tools, and champion AI-assisted reporting to improve decision‑making and reporting cadence.

Qualifications

• Proven financial modeling across forecasting, margin, and cost analytics.
• Ability to translate complex data into clear, executive-ready recommendations.
• Strong cross-functional collaboration with product, operations, and finance teams.

Responsibilities

• Lead multi-season forecasting and revenue/margin planning with PLMs and Planning bodies.
• Develop scenario models feeding annual and long-range plans.
• Create dashboards and reports for leadership with actionable insights.

Skills

Financial modeling

Cross-functional collaboration

Executive storytelling

Data interpretation

Tools

Centric PLM

Power BI

Tableau

Job description

Primary Duties

• Lead multi‑season, franchise‑level forecasting in partnership with PLMs and Planning, projecting volume, revenue, margin, and SKU productivity at the category, franchise, and silhouette level.
• Build and maintain scenario models that feed directly into the annual Strategic Plan cycle and long‑range planning process.
• Connect the franchise outlook to line architecture decisions made by PLMs, keeping financial direction and product strategy aligned across pods.

Strategic Planning Guidance

• Provide the analytical scaffolding for seasonal and long‑range strategic planning, building the models and narratives that inform leadership recommendations.
• Partner with PLMs who own revenue, margin, and SKU productivity within their pods to surface insights that shape line decisions and align to brand planning.
• Develop competitive and performance benchmarks that sharpen the team’s understanding of where Merrell sits in the market.

Should‑Cost Innovation

• Collaborate with Technical Development and Cost Engineering teams to model and analyze should‑cost data across the product development process.
• Partner with the shared‑service sourcing team to identify cost innovation opportunities, connecting manufacturing, material, and development data into a coherent view of technical development and manufacturing capabilities.

Pricing & Margin Expectations

• Own and maintain pricing and margin expectation frameworks across all product categories.
• Work alongside PLMs to ensure seasonal line decisions align to financial targets before milestones.
• Flag margin risk early in the development cycle, enabling proactive adjustments in partnership with PLM leadership.

Enterprise Reporting

• Deliver regular, decision‑ready revenue and reporting outputs to the Sr. Director and leadership stakeholders.
• Synthesize sell‑in, sell‑through, and marketplace data into product‑ and line‑level recommendations, supporting the reporting cadence with polished, executive‑ready content.
• Partner with PLM teams who manage system data to ensure product‑level reporting flows cleanly into enterprise‑level summaries.

SKU Management

• Lead analytical oversight of SKU productivity, portfolio rationalization, and line health across all categories.
• Build scoring models that inform seasonal line architecture and carry‑forward strategy, working closely with PLMs responsible for franchise architecture within their business units.
• Track system product data and attribution quality in collaboration with the Product Analytics Analyst, who owns product‑level system configuration, attribution, and data architecture.

AI‑Assisted Reporting

• Champion the adoption of AI‑assisted reporting tools within the PD Strategy team, identifying automation opportunities across recurring reporting workflows.
• Partner with the Product Analytics Analyst to implement AI‑powered dashboards and tools across the product toolset and connected systems.
• Contribute to the PD Strategy team’s systems and toolset roadmap by evaluating and piloting new analytical capabilities that reduce manual reporting burden.

Team Leadership

• Lead, mentor, and develop the Product Analytics Analyst, directing their priorities across dashboard development, PD data governance, business review and commercialization reporting, and system configuration.
• Connect the Analyst’s outputs to business needs while building their analytical and organizational capabilities over time.

Knowledge, Skills and Abilities Required

• 8+ years in product analytics, merchandise or franchise planning, or business analytics within a consumer goods brand or wholesale environment.
• Strong financial modeling skills across franchise forecasting, margin analysis, and should‑cost modeling.
• Proficiency with PLM systems (Centric experience strongly preferred) and BI tools (Power BI, Tableau, or equivalent).
• Demonstrated ability to translate complex datasets into clear, executive‑ready recommendations.
• Proven cross‑functional collaboration skills, comfortable partnering with product, technical development, operations, and finance teams simultaneously.

Preferred Skills

• Experience in the footwear, apparel, or outdoor / active lifestyle industry.
• Familiarity with AI‑assisted reporting tools and workflow automation.
• Prior experience managing or mentoring analysts.
• Exposure to cost engineering, sourcing negotiations, or vendor cost management.

Working Conditions

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.