Brand Analytics Lead — Launch Strategy & Insights

Embedded Shishya; United States; Remote; USD 146,000 - 196,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) and wellness benefits

Equity awards

Job summary

BeOne Medicines Ltd. is seeking an Associate Director, Brand Analytics to partner with Brand teams, GCMT and Medical, delivering data-driven insights to shape launch strategy for BEQALZI and BTK CDAC.

The role leads analytics on performance, market dynamics and customer engagement, owning segmentation and advanced modeling. The ideal candidate has 8+ years in brand analytics within healthcare, with strong SQL/Python/R skills, and experience translating insights into strategic actions.

Qualifications

• BA/BS + 8+ years in brand analytics, commercial analytics or insights in healthcare.
• Experience supporting product launches or pre-launch assets across matrixed organizations.
• Hands-on experience with advanced analytics algorithms and modeling (look-alike, campaign analysis, predictive analytics).
• Strong communication, problem-solving and cross-functional collaboration skills.

Responsibilities

• Serve as trusted analytics partner for launch planning, execution and performance management.
• Own customer segmentation strategy and activation to support brand strategy and engagement.
• Lead analytics using secondary data to derive insights on customer behavior, market dynamics and brand performance.
• Develop and deliver analyses for launch readiness, performance, engagement and competitive dynamics.
• Integrate multiple data sources with internal teams to create a cohesive view of performance and opportunity.
• Design and maintain launch performance measurement frameworks, dashboards and KPIs.
• Translate findings into clear recommendations to influence strategic decisions and improve launch effectiveness.

Skills

Advanced analytics

SQL

Python or R

Data visualization

Cross‑functional collaboration

Problem solving

Communication

Storytelling with data

Education

Bachelor's / Master's in Business, Economics, Statistics, Data Science, Marketing or related field

Tools

SQL

Python

R

Excel

Power BI/Data visualization tools

Alteryx / Dataiku

Job description

BeOne Medicines Ltd. is seeking an Associate Director, Brand Analytics to partner with Brand teams, GCMT and Medical, delivering data-driven insights to shape launch strategy for BEQALZI and BTK CDAC.

The role leads analytics on performance, market dynamics and customer engagement, owning segmentation and advanced modeling. The ideal candidate has 8+ years in brand analytics within healthcare, with strong SQL/Python/R skills, and experience translating insights into strategic actions.