Brand Analytics & Insights Lead

Anthropic Limited; San Francisco (CA); Hybrid; USD 255,000 - 320,000; Full time

Job summary

Anthropic Limited is seeking a Brand Insights, Measurement Lead to strengthen the evidence that informs our brand decisions. You will own the team’s recurring measurement readouts and brand health studies, ensuring accuracy and clear actionability for leadership.

You’ll partner closely with Marketing Insights, Comms and data science on a brand-health dashboard and collaborate with Enterprise Marketing, product marketing and finance to translate data into strategic guidance.

Qualifications

• Bachelor’s degree or equivalent combination of education, training, and/or experience.
• Experience designing and analyzing experiments (A/B tests, holdouts, lift tests).
• Experience running campaign-level measurement end to end with actionable insights.

Responsibilities

• Own recurring executive and all-hands readouts with key metrics and tailwinds.
• Lead brand health tracker studies and manage research vendor relationships.
• Coordinate branding insights with Comms, Marketing and data science on dashboards.
• Support media mix modeling, multi-touch attribution and lift analyses for budget decisions.
• Run pre/post-campaign analyses and translate results into concrete changes for campaigns.
• Roll up learnings for leadership on channels, creative approaches and audiences.
• Build audience and funnel analyses from awareness to conversion to inform investments.
• Audit reporting of customer sentiment and streamline data pipelines.

Skills

SQL

Python

R

Experiment design

Education

Bachelor's degree

Tools

Snowflake

BigQuery

Tableau

Looker

Power BI

Job description

Anthropic Limited is seeking a Brand Insights, Measurement Lead to strengthen the evidence that informs our brand decisions. You will own the team’s recurring measurement readouts and brand health studies, ensuring accuracy and clear actionability for leadership.

You’ll partner closely with Marketing Insights, Comms and data science on a brand-health dashboard and collaborate with Enterprise Marketing, product marketing and finance to translate data into strategic guidance.