Brand Advertising Product Lead - Growth & Strategy

SNAP, Inc.; New York (NY); On-site; USD 209,000 - 313,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

RSU equity eligibility

Job summary

Snap Inc. is seeking a seasoned Product Manager to lead the Brand Advertising product line within the Ads Platform. You will own strategy, roadmap, and growth for brand solutions that help leading brands build awareness and cultural relevance on Snapchat.

Collaborating with engineering, measurement, creative tools, and marketing teams, you will shape upper- and mid-funnel ad experiences, drive advertiser outcomes, and partner with agencies and Fortune 500 brands to scale impact.

Qualifications

• BS/BA degree or equivalent relevant experience.
• 5+ years in consumer technology, digital advertising, marketing technology, or related product management roles.
• Experience with brand advertising formats across social, video, creator, or AR platforms.

Responsibilities

• Own the end-to-end strategy, roadmap, and execution for advertiser-facing brand advertising products across Snapchat.
• Develop dedicated solutions for key brand verticals including CPG, Retail, Entertainment, Automotive, Technology, Telecom, Financial Services, and Luxury.
• Define and evolve Snap's approach to upper- and mid-funnel advertising, ensuring advertisers can effectively drive awareness, engagement, consideration, and brand lift.
• Partner closely with Measurement, Creative Tools, AR, Creator Partnerships, Formats, Delivery, and Product Marketing teams to build differentiated brand advertising solutions.
• Collaborate with sales teams and strategic advertisers to identify emerging market needs, validate product opportunities, and influence long-term roadmap investments.
• Leverage experimentation, advertiser feedback, and market insights to inform product decisions and optimize advertiser outcomes.
• Represent Snap externally with executive stakeholders, agencies, and industry partners to shape the future of brand advertising.

Skills

Digital advertising

Brand marketing

Creative storytelling

Data-driven decision making

Executive communication

Cross-functional collaboration

Analytical mindset

Experimentation

Strategic thinking

Education

BS/BA degree or equivalent experience

Job description

Snap Inc. is seeking a seasoned Product Manager to lead the Brand Advertising product line within the Ads Platform. You will own strategy, roadmap, and growth for brand solutions that help leading brands build awareness and cultural relevance on Snapchat.

Collaborating with engineering, measurement, creative tools, and marketing teams, you will shape upper- and mid-funnel ad experiences, drive advertiser outcomes, and partner with agencies and Fortune 500 brands to scale impact.