Brand Ads Product Lead: Strategy & Growth

SNAP, Inc.; Palo Alto (CA); On-site; USD 209,000 - 313,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Equity (RSUs)

Job summary

Snap Inc. is seeking a Product Manager to lead the Ads Platform for brand advertising on Snapchat.

You will own the strategy, roadmap, and growth for brand ads, partnering with product, engineering, sales, measurement, and marketing to deliver creative-first experiences that drive awareness, consideration, and engagement for advertisers. You will develop solutions for major brand verticals, define funnel strategies, and collaborate across teams to optimize outcomes.

Qualifications

• BS/BA degree or equivalent relevant experience.
• 5+ years in consumer tech or digital advertising product management.
• Experience partnering with sales, marketing, and engineering.

Responsibilities

• Own the strategy, roadmap, and growth for brand advertising products.
• Develop solutions for key brand verticals (CPG, Retail, Entertainment, Automotive, Tech, Finance, Luxury).
• Define upper- and mid-funnel advertising approaches and measure impact.
• Collaborate with Measurement, Creative Tools, AR, and other teams to differentiate offerings.
• Influence long-term roadmap with sales and agencies.

Skills

Brand advertising

Digital advertising

Cross-functional collaboration

Data-driven decision making

Executive communication

Product strategy

Measurement & analytics

Education

BS/BA degree or equivalent

Job description

Snap Inc. is seeking a Product Manager to lead the Ads Platform for brand advertising on Snapchat.

You will own the strategy, roadmap, and growth for brand ads, partnering with product, engineering, sales, measurement, and marketing to deliver creative-first experiences that drive awareness, consideration, and engagement for advertisers. You will develop solutions for major brand verticals, define funnel strategies, and collaborate across teams to optimize outcomes.